Senior Lifecycle Marketing Manager

Lifecycle Marketer

WanderOS San Francisco (Presidio)

Want to build the marketing engine behind one of hospitality techs fastest-growing platforms Were looking for a Lifecycle Marketer to join WanderOS and own the entire customer journey for the property managers and vacation rental operators who run their business on us. If turning raw customer data into campaigns that actually move the needle gets you fired up lets talk.

About WanderOS

WanderOS is Wanders platform for hospitality operators: a conversion-optimized website builder automated guest marketing AI-powered distribution and one-click PMS integrations all in one place. Were already powering property management companies across the country and helping operators unlock serious direct-booking revenue and were just getting started.

Were a small high-craft team that moves fast and builds things were proud of. This role is based at our buzzing Austin office on South Congress working shoulder-to-shoulder with the team Monday through Friday. Our mission: build the infrastructure that makes it effortless to feel at home anywhere for hosts and guests alike.

The Role

As our Lifecycle Marketer youll own the customer journey end to end from the second a property manager signs up through onboarding activation engagement expansion and retention. Youll build the automated campaigns segmentation and messaging that turn brand-new sign-ups into engaged loyal long-term customers. This role is highly cross-functional and refreshingly measurable: youll partner closely with Product Sales and Customer Success and your impact will show up in the numbers that matter most: activation rate retention expansion revenue and churn.

What Youll Do

• Own lifecycle marketing strategy across the full WanderOS customer journey: onboarding activation engagement retention expansion and win-back.
• Build launch and continuously optimize automated email in-app and SMS campaigns using our marketing automation / CRM stack.
• Segment and personalize messaging based on customer behavior product usage and lifecycle stage.
• Partner with Product Sales and Customer Success to spot key lifecycle moments and build campaigns that drive activation and crush churn.
• Run sharp A/B tests across subject lines content timing and channel to keep leveling up performance.
• Build and maintain dashboards for the KPIs that matter: activation rate retention net revenue retention churn and LTV.
• Collaborate on onboarding content and in-product messaging that gets property managers hooked on the features that matter most.
• Own and evolve the lifecycle marketing tech stack including integrations between the CRM/ESP and product data.

What Were Looking For

• 3 years in lifecycle CRM or retention marketing ideally at a B2B SaaS company.
• Hands-on chops with a marketing automation / lifecycle platform ( Braze Iterable HubSpot or similar).
• Strong analytical instincts: youre comfortable pulling and interpreting data (SQL a plus) to segment audiences and prove impact.
• A track record of building campaigns that measurably moved activation retention or expansion metrics.
• Excellent persuasive writing: you craft messaging that sounds human not robotic.
• A self-starter who thrives in a fast-moving in-person high-craft team.

Nice to Haves

• Experience in proptech hospitality travel or vacation rentals.
• Experience marketing to SMB or mid-market operators rather than consumers.
• Familiarity with property management systems (PMS) or similar operator-facing software.

Why Wander

Join a small high-craft team in Austin building genuinely category-defining hospitality technology with real traction already (10000 properties $80M in bookings facilitated) and a huge runway still ahead.

Relocation and visa sponsorship not supported for this role.