Senior Lifecycle Marketing Lead, App Store

At Apple we believe in the power of apps to enrich peoples lives. The App Store is the worlds most vibrant and innovative app marketplace connecting developers with hundreds of millions of users every are seeking a highly motivated strategic and analytical Senior Lifecycle Marketing Lead to join our App Store this role you will be the foremost expert on the App Store user journey. You will be responsible for deeply understanding the end-to-end user lifecycle identifying untapped opportunities and championing the creation of new experiences that drive meaningful sustainable growth for the business. Sitting at the intersection of product marketing data science and AI you will orchestrate strategies across Apples owned channels and beyond. By leveraging user signals and advanced machine learning models you will help us deliver the right message and experience to the right user at the perfect time.

As a Senior Growth Strategist for the App Store your responsibilities will include:nnLifecycle Mastery u0026 Signal Strategy: Map the diverse journeys of App Store users and define the strategy for how we capture and utilize user signals. Identify friction points and moments of delight to uncover opportunities for intelligent automated -Driven Experience Innovation: Partner closely with Product Design and ML teams to conceptualize and build new features and onboarding flows. Leverage artificial intelligence and predictive modeling to naturally drive user engagement discovery and lifetime -Channel Orchestration: Design launch and scale comprehensive growth strategies across owned and external channels. Ensure a unified highly personalized user experience that dynamically adapts to user behavior using real-time Optimization u0026 Data Strategy: Collaborate with Data Science to define the inputs and objectives for growth models. Establish key performance indicators (KPIs) that tie model performance and user experience improvements directly to meaningful business u0026 Scaling: Lead a rigorous culture of experimentation. Design and implement A/B tests across lifecycle campaigns and AI-driven product flows to continuously optimize performance relevance and user -Functional Execution: Act as the connective tissue between Marketing Product AI/ML and Data teams driving complex multi-channel initiatives from ideation to global Storytelling: Develop compelling business cases and strategic narratives to secure buy-in from senior leadership for new growth investments technical capabilities and lifecycle initiatives.

10 years of experience in growth strategy lifecycle marketing product management or a related field preferably within the tech media or mobile app industry .nDeep expertise in mapping and managing the user lifecycle (acquisition onboarding engagement retention and win-back).nProven track record of working closely with Machine Learning AI and Data Engineering teams; deep understanding for how to harness user signals predictive models and AI to power personalization at ability to identify gaps in the user journey and translate those insights into the development of new high-impact product experiences or marketing experience orchestrating cohesive data-driven growth initiatives across owned channels (e.g. in-app messaging push notifications email) and cross-channel analytical skills with the ability to translate complex behavioral data and model outputs into actionable insights and strategic cross-functional leadership skills with a track record of influencing and collaborating seamlessly with Product Engineering Design AI/ML and Editorial understanding of multi-sided marketplace dynamics with the ability to balance and optimize the value exchange between customers developers and Apple to drive sustainable ecosystem-wide presentation written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to senior executives and individual relationship-building and interpersonal skills including communication skills to form consensus of to work collaboratively under pressure with proven experience working on complex international large-scale and time-critical projects.

Experience with app marketplace platforms with a strong understanding of app discovery distribution and developer understanding of integrating Product Design Business Marketing Engineering and other cross-functional stakeholders to clarify program goals strategy and to cut through ambiguity and find the path forward despite uncertainty or challenges.