Senior Integrated Marketing Manager
Job Location:
Detroit, MI - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Integrated Marketing Manager who will act as the strategic architect and execution lead for Geotabs major market-facing moments. The projects will vary in scope complexity and affected business area. If you love technology and are keen to join an industry leader we would love to hear from you!
As a Senior Integrated Marketing Manager your key area of responsibility will be establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation. You will be responsible for orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts developing cohesive narratives that elevate market perception and managing the end-to-end execution of marketing launches. You will need to work closely with Geotabs Marketing teams (Product Marketing Digital Creative Channel and Regions) Strategic Communications and external creative agencies and vendors.
To be successful in this role you will be a team-player with an entrepreneurial mindset who is comfortable in a flat organization and able to lead through addition the successful candidate will have strong analytical and project management skills with an ability to identify needs develop effective solutions and manage projects through completion. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.
- Lead the end-to-end strategy and execution for major marketing and product launches transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers.
Act as the central quarterback for ensuring frictionless execution across marketing teams (Product Marketing Digital Creative Channel and Regions) to deliver unified campaigns that accelerate the pipeline.
Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling solution-based market narratives.
Design campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration) utilizing new microsites and digital channels to capture research traffic and influence mid and bottom funnel to improve the Lead to Closed Won ratio.
Integrate AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotabs sentiment and visibility against competitors in Large Language Models (LLMs).
Define and track KPIs for launch success moving beyond first or last touch attribution models to identify leading and lagging indicators trends sentiment analysis time-to-close acceleration and multi-touch attribution.
Manage relationships with external creative agencies and vendors to support campaign scale ensuring high-quality asset production.
- 8-10 years of proven experience in an integrated marketing role preferably within a B2B SaaS organization.
Bachelors degree in Marketing or a related field; a preferred certification in marketing or a related discipline is an asset.
Technical competence using workflow tools like Jira Google Workspace and familiarity with AI tools (e.g. Gemini ChatGPT 6sense).
Demonstrated success in marketing campaign narrative and strategy development through to execution with measurable outcomes.
Exceptional ability to lead through influence a well-defined sense of diplomacy and the ability to work well under pressure in a fast-changing environment.
Previous experience in telematics connected transportation or B2B IT/Software industry marketing is highly valued.
Strong project management skills with the ability to identify needs develop effective solutions and manage projects through to completion.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. Additionally employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the Companys legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management career development training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices please contact us at Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Geotabs employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint please contact our EEO officer Klaus Boeckers at For more details view a copy of the EEOCs Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively Geotab) you acknowledge Geotabs collection use and disclosure of your personal data in accordance with our . Click here to read our Privacy Notice.Required Experience:
Manager
About Company
Our GPS fleet tracking & management system equips thousands of fleets worldwide with technology to automate, track and manage a truly optimized operation.
