Senior Growth Marketing Manager

Handshake is the career network for the AI economy. 20 million knowledge workers 1600 educational institutions 1 million employers (including 100% of the Fortune 50) and every foundational AI lab trust Handshake to power career discovery hiring and upskillingfrom freelance AI training gigs to first internships to full-time careers and 2025 we tripled our ARR at scale.

Why join Handshake now:

• Shape how every career evolves in the AI economy at global scale with impact your friends family and peers can see and feel

• Work hand-in-hand with world-class AI labs Fortune 500 partners and the worlds top educational institutions

• Join a team with leadership from Scale AI Meta xAI Notion Coinbase and Palantir among others

• Build a massive fast-growing business with billions in revenue

Handshake AI connects frontier AI labs with the domain experts they need to train their modelsPhDs engineers lawyers doctors and more. When a lab needs thousands of specialists activated within days our growth team makes it happen. Were looking for a Senior Growth Marketing Manager with a focus on paid social to own acquisition channels end-to-end scale LinkedIn and Meta break into untapped platforms like TikTok and serve as a thought partner on project-level budget strategy. This role sits within our product org so funnel changes move fast.

• Paid Social: Own and scale LinkedIn and Meta as our primary growth channelsmanaging campaign strategy creative iteration audience targeting and daily optimization to hit cost-per-activation targets

• New Channels: Launch net-new paid social platforms (TikTok Snapchat) from zero with structured tests clear exit criteria and a scaling plan for what works

• Channel Coverage: Take 12 existing channels off our current Growth Marketers plate contributing to Google and Reddit alongside your paid social focus

• Speed: Respond to same-day campaign needswhen delivery ops surfaces a ramp requirement campaigns are live within hours

• Budget Modeling: Translate project ramp plans and bill rates into channel spend forecasts owning cost-per-activation accountability for each engagement

• International Expansion: Pioneer growth into new marketsstarting with Canada and UK and eventually Spanish-speaking markets in Mexico and LatAm

• 5 years in growth or performance marketing with a focus on paid social channels

• Hands-on LinkedIn and/or Meta experiencecampaign builds creative testing audience strategy and bid optimization

• $1M in annual ad spend managed across paid social and other paid channels

• Experience launching a paid channel from scratchbusiness case test structure and scale

• Ability to build channel-mix budget models from a ramp plan and CAC target

• Creative self-sufficiency: you write copy and iterate on ads without waiting on a designer

• Comfort with spiky project-based demand and making fast decisions with incomplete data

Bonus Points:

• Experience with TikTok Snapchat or other emerging paid social platforms

• Familiarity with AI training data labeling or model evaluation

• International campaign experience across multiple markets or languages

Handshake delivers benefits that help you feel supportedand thrive at work and in life. The below benefits are for full-time US employees.

• Ownership: Equity in a fast-growing company

• Financial Wellness: 401(k) match competitive compensation financial coaching

• Family Support: Paid parental leave fertility benefits parental coaching

• Wellbeing: Medical dental and vision mental health support $500 wellness stipend

• Growth: $2000 learning stipend ongoing development

• Remote & Office: Internet commuting and free lunch/gym in our SF office

• Time Off: Flexible PTO 15 holidays 2 flex days

• Connection: Team outings & referral bonuses

Explore our mission values and comprehensive US benefits at Experience:

Manager