Senior Growth Marketing Manager

The Opportunity

The Senior Growth Marketing Manager owns the systems that connect our mission to new supporters and keep existing supporters engaged: marketing automation advertising and the tracking infrastructure that connects the two. This position goes beyond maintaining existing systems; it identifies gaps and builds the infrastructure required to grow LiNKs fundraising revenue expanding our reach as we work toward the day when every North Korean person is free.

What youll do

• Manage the day-to-day operation of LiNKs advertising accounts.
• Build launch monitor test and optimize advertising campaigns focused on growth.
• Build and maintain conversion tracking across all advertising platforms ensuring accurate attribution from ad click through to form submission donation or other conversion events.
• Work with the Assistant Director of Growth to set campaign measurement plans before launch: objectives target audiences conversion events tracking and reporting.
• Develop and manage advertising strategy including channel and audience targeting to drive acquisition and revenue growth.
• Partner with the Marketing & Communications and Annual Fund Team to coordinate campaign launches across advertising email website and other digital channels aligning timing messaging tracking and conversion paths to drive revenue goals.
• Track spending against approved budgets and flag issues like overspend limited delivery and underperforming campaigns.
• Request creative assets needed from graphic designer and filmmaker including specifications asset delivery and versions for testing.

• Own LiNKs marketing automation platform including email templates automation rules drip campaigns list hygiene suppression policies and A/B testing.
• Build and maintain segmentation and audience lists that support acquisition engagement donor retention and personalized communications with a focus on increasing conversion.
• Partner with the Annual Giving & Data Manager to ensure accurate and reliable data flows between marketing systems and platforms connecting marketing performance with supporter and donation data.
• Own the marketing tech stack ensuring tools support campaign objectives and data remains accurate and reliable partnering with IT providers and vendors to troubleshoot technical issues as needed.

• Implement and maintain tracking across LiNKs web properties to capture the data needed for reporting and decision-making.
• Build and maintain reports tracking traffic engagement conversion rates acquisition performance and return on investment across marketing channels.
• Analyze performance across website search social media email and advertising channels leveraging attribution modeling to identify whats driving results and turn findings into actionable recommendations.
• Analyze website content landing pages acquisition paths and user journeys to identify barriers to engagement and donations.
• Partner with the Graphic Designer & Web Developer to run conversion-rate optimization initiatives including A/B tests landing-page improvements signup forms popups donation flows and calls to action.
• Monitor organic search performance and identify technical SEO content SEO and answer-engine optimization opportunities.

Qualifications

• 5 years of experience in marketing operations growth marketing marketing technology digital marketing or a comparable role preferably in the non-profit sector.
• Hands-on administration experience with a marketing automation platform Pardot preferred.
• Demonstrated experience building automation workflows and integrations.
• Hands-on experience managing paid advertising accounts including campaign setup conversion tracking budget pacing attribution modeling and performance reporting.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Strong data skills including the ability to structure audit and interpret digital marketing data and to communicate findings to non-technical stakeholders.
• Experience with technical and content SEO including emerging answer-engine optimization.
• Experience with conversion-rate optimization and A/B testing in email website and ads.
• Strong organizational skills with the ability to manage multiple tasks deadlines and priorities effectively and independently.
• Must be authorized to work in the States.

Preferred

• Experience managing a Google Ad Grant account and maintaining program compliance.
• Experience with any of the following: Pardot Salesforce Webflow Funraise Formcrafts Stripo Optibase Looker Studio SEMrush.
• Familiarity with the PardotSalesforce connector and how marketing automation data syncs to a CRM.
• Experience with donor lifecycle recurring giving lapsed-donor reactivation year-end campaigns.
• Experience as the sole owner of a martech stack.

Bonus Points For:

• Basic HTML/CSS for email and landing page troubleshooting.
• Familiarity with data privacy and consent requirements (GDPR CCPA).
• Having a go-to toolkit the platforms naming conventions and QA habits you bring to a new stack on day one.

Benefits

• Health insurance (medical dental vision)
• Paid sabbatical every 5 years
• Retirement benefits (401k with company match)
• Life insurance
• Generous paid vacation sick and holiday leave
• Winter break!
• Flexible Spending Account (health and dependent care)
• Professional development fund
• Wellness support stipend($100/ month)
• Collaborative work culture with strong company values

Location

Both local and remote candidates may apply. Our headquarters is in Long Beach at 115 Pine Ave Long Beach CA.

For local candidates: We work on a hybrid schedule and come into the office in Long Beach once a week on Wednesdays.

For remote candidates: You may apply from any location within the States.