Senior Growth Marketing Manager
Creve Coeur, IL - USA
Job Summary
Welcome to Frontline Managed Services where innovation technology and efficiency converge to redefine the landscape of IT Financial and Administrative Managed Services for legal and professional service firms. As pioneers in the industry we are driven by a relentless commitment to excellence.
Join Our Team and Be a Catalyst for Change!
We dont just follow industry standards; we set them. Our dynamic environment thrives on pushing boundaries and embracing challenges. We are more than a workplace; we are a community of forward-thinkers dedicated to shaping the future.
Position Summary
Frontline Managed Services is seeking a Senior Growth Marketing Manager to design and execute go-to-market plays and integrated campaigns that increase market awareness generate demand and support pipeline growth.
This role will translate GTM strategy into actionable programs for priority services solutions market segments and growth initiatives. The Senior Growth Marketing Manager will own the process from market research and audience segmentation through campaign strategy content development launch measurement and optimization.
The ideal candidate combines strategic thinking with hands-on execution and can work effectively across marketing sales delivery leaders partners and external agencies.
Key Responsibilities
Design and execute GTM plays and integrated campaigns to drive brand awareness and demand for full portfolio of services.
Conduct customer market and competitive research to identify buyer needs market opportunities buying triggers and areas of differentiation.
Define target segments buyer personas customer journeys campaign audiences channel strategies offers and success metrics.
Translate GTM strategy into detailed tactical plans including messaging content channels timelines budgets and conversion paths.
Develop positioning value propositions campaign messaging and buyer-focused narratives that connect Frontlines capabilities to meaningful law firm outcomes.
Create and manage campaign content and collateral including emails landing pages presentations solution briefs case studies sales tools thought leadership webinars event materials and digital advertising.
Execute account-based campaigns across paid search social media email content events webinars partner channels and sales outreach working with internal operations teams and agency partners.
Manage and develop the SDR team including setting priorities aligning outreach with GTM campaigns establishing performance expectations monitoring results and optimizing prospecting and follow-up strategies to improve engagement meeting conversion and pipeline creation.
Equip sales SDR and client experience teams with campaign briefs messaging content target account guidance and follow-up strategies.
Manage campaign timelines deliverables budgets dependencies and stakeholder communications.
Track campaign and funnel performance including engagement lead generation conversion pipeline contribution and channel effectiveness.
Use performance data and market feedback to optimize audiences messaging offers content channels and campaign execution.
Maintain a working knowledge of customer needs competitive developments industry trends and portfolio priorities.
Qualifications
812 or more years of experience in growth marketing demand generation product marketing portfolio marketing or go-to-market campaign management.
Experience developing and executing integrated B2B campaigns for technology managed services professional services or other complex offerings.
Strong experience with market research segmentation buyer journeys positioning messaging campaign planning and content development.
Demonstrated ability to translate business and GTM strategy into practical executable marketing programs.
Hands-on experience creating campaign content sales collateral digital assets and executive-ready presentations.
Experience activating campaigns across paid digital content event partner and sales channels.
Strong project management skills and the ability to coordinate multiple teams stakeholders and deliverables.
Experience using campaign and pipeline data to evaluate performance and recommend improvements.
Strong writing communication collaboration and presentation skills.
Experience in IT services managed services cybersecurity or the legal industry is a plus.
Not Sure You Meet Every Requirement
We know that great candidates may not match every qualification listed. If youre excited about the role and believe you could be a strong fit we encourage you to apply. We value potential and a growth mindset as much as experience.
Join Us
At Frontline Managed Services we celebrate different backgrounds experiences and perspectives. We are committed to building a team that reflects the clients and communities we serve.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.
Required Experience:
Manager
About Company
Scalable solutions for law firms of all sizes to improve revenue, profitability, and efficiency with a trusted Managed Services Provider.