Senior Growth Creative Specialist (Hybrid)

Senior Growth Creative Specialist(Hybrid - 3 days onsite per week)

Overview:

The Senior Growth Creative Specialist is a hands-on AI-native maker embedded full-time inside the Growth organization sitting with the channel owners who run paid media and lifecycle rather than in a separate creative department working from a ticket queue. This person is the creative engine for growth: taking a performance brief raw footage or photography and turning it into finished on-brand high-performing assets across paid social and display motion cutdowns video GIFs AI-generated UGC email design push and in-app copy landing page visuals and campaign collateral.

The role requires genuine range across three crafts copywriting design and motion paired with fluency in generative AI tools used as an accelerant rather than a shortcut. Output must be distinctive and polished never templated or obviously AI-generated and must hold a high bar for brand consistency and compliance in a heavily regulated category. The Senior Growth Creative is fully integrated into the teams test-and-learn cycles: producing variant sets reading performance results alongside the channel owners and iterating on winners so that creative velocity is never the bottleneck. Because this seat is embedded rather than downstream this person is in the room when campaigns are shaped and shapes them. This is a builders seat for someone who wants to define how modern AI-first growth creative is produced.

The impact youll make:

• Build paid media creative that performs. Concept write design and animate finished professional-quality ad assets end-to-end statics animated/motion video GIFs and AI-generated UGC sized versioned and specced correctly for Meta Google Display and Demand Gen YouTube TikTok X app install and other biddable and programmatic placements.
• Own lifecycle and CRM creative. Design email templates and campaign sends write push and in-app notification copy and build modular assets the lifecycle team can deploy at speed.
• Operate as the dedicated creative engine for testing cycles. Rapidly generate variants across hooks formats and messaging and iterate on winners so creative throughput never limits the pace of testing.
• Leverage generative AI across the production pipeline. Use image video motion and UGC generation tools to produce slick on-brand assets faster than traditional workflows applying design judgment so the output is distinctive rather than templated or obviously AI-generated.
• Turn raw capture into usable assets. Take contracted photo and video and edit cut caption animate and finish it into channel-ready work.
• Write. Headlines ad copy subject lines CTAs push copy and landing page copy short-form sharp and in our voice.
• Design and animate. Static and motion: storyboards kinetic type product motion transitions and sound-off-first editing.
• Sit inside the growth cadence. Join channel planning and performance reviews help decide what is worth testing next translate performance briefs and test read-outs into concrete creative and feed learnings back into the next production round.
• Maintain brand consistency and a high quality bar across all output working within brand guidelines and messaging frameworks.
• Ensure compliance. Meet platform-policy and regulatory requirements for a restricted category including state-by-state messaging constraints and platform restrictions on cannabis advertising.
• Build systems not one-offs. Create and maintain efficient repeatable production workflows prompt libraries templates component libraries asset naming and versioning so output scales without scaling headcount or sacrificing quality.
• Manage throughput and prioritization across multiple concurrent tests channels and campaigns keeping turnaround fast and predictable.
• Partner with Media Operations on asset trafficking tagging and organization so creative flows cleanly into campaigns and reporting.
• Stay current on generative AI tools emerging formats and platform creative best practices continuously improving the teams production capability.
• Help establish standards guardrails and governance for AI-assisted creative production including responsible use licensing and rights considerations for generative and synthetic assets.
• Flex to what the business needs. Some weeks that is a social campaign an event a sales one-pager or a partner deck.

What youve accomplished:

• 4 years building digital creative for a consumer brand at a growth/performance agency or as a high-volume freelancer with a portfolio demonstrating strong craft across static motion/animated and video formats.
• Genuine range across three crafts: copywriting design and motion. We do not expect world-class in all three we expect strong in two and fully competent in the third with a portfolio that proves it.
• Demonstrated paid media work: the ability to show ads you made the channels they ran on and ideally how they performed.
• Real lifecycle/CRM experience email design and build push and in-app messaging. HTML/CSS for email or basic front-end familiarity for landing pages.
• Demonstrated hands-on fluency with generative AI creative tools (image video motion and UGC generation) and the judgment to produce polished brand-safe output rather than raw AI results.
• Fluency in Adobe Creative Cloud (Photoshop Illustrator After Effects Premiere) and Figma.
• Working understanding of how creative is tested and optimized in paid media variants iteration and what makes an ad perform.
• Ability to work fast in a high-volume iterative testing environment without being sloppy holding quality while shipping volume.
• Self-directed: able to take a one-line brief ask the two questions that matter and come back with work.
• Strong collaboration skills and comfort operating as an embedded partner within a performance-driven team working close to the numbers. Performance feedback on your creative reads as useful information not criticism.

Bonus points:

• Experience in cannabis marketplaces or local commerce.
• Experience producing creative for Meta and other paid social platforms including UGC-style and short-form video plus creator-content editing chops.
• Working knowledge of ad platform policy constraints and creative compliance in a regulated or restricted category (cannabis alcohol health finance).
• Experience building prompt libraries templates or automated/AI-assisted production workflows.
• Familiarity with performance-creative concepts (hooks formats creative testing frameworks) and creative analytics tools.
• Awareness of licensing rights and responsible-use considerations for generative and synthetic media.
• Comfort with a fast-moving ambiguous build-from-scratch environment.
• Comfort with a range of creative and generative AI tools and a habit of exploring new ones as the landscape shifts. The examples below are illustrative not a checklist we dont expect expertise in all of them:
  • Design & motion: Adobe Creative Cloud (Photoshop Illustrator After Effects Premiere) and Figma.
  • AI image: e.g. Midjourney Adobe Firefly Ideogram.
  • AI video & motion: e.g. Runway Google Veo Sora plus AI-assisted editing/captioning (Descript CapCut Opus Clip).
  • AI UGC & avatars: e.g. HeyGen Arcads Creatify.
  • AI copy & ideation: e.g. Claude ChatGPT Gemini including building reusable prompts.

The base pay range for this position is $100000 - $121562 per year and a competitive bonus

2026 US Benefits for Full Time Regular Employees:

• Physical Health (Medical Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life Voluntary Life and AD&D Insurance options
• Supplemental voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical Dependent Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO paid sick leave and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Why Work at Weedmaps

Life at Weedmaps means innovation and heart. Come join us if you care about the plant the people who love it and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed and the community that supports it.

You too can have a hand in shaping the industrys future; ready to roll with us

See how weve grownour journey leadership team and whats next at Weedmaps:

Founded in 2008 weve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency education and community has set us apart and today we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

Freedom to choose. Freedom to access. Freedom to enjoy.

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Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.