Senior Global Event Marketing Manager

At Braze we have found our people. Were a genuinely approachable exceptionally kind and intensely passionate crew.

We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity inside and outside our organization.

To flourish here you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change you will be empowered to make a real impact here with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive we cant wait to meet you.

WHAT YOULL DO

• Youll drive event production and strategy for our flagship external events and tier 1 internal events while leading the development of a three-year Executive Program strategy. Youll also partner with us to build the event measurement strategy and ops infrastructure that scales our entire event portfolio - a chance to shape how a high-growth company thinks about events as a business driver.
• Youll report directly to the VP of Global Events and work across our event agency creative sponsorship and demand generation partners to execute 6 major global programs annually. Your work will span strategy creative logistics speaker sourcing budget ownership and the data that proves ROI. Youll build playbooks and templates that make future events faster and smarter.
• Executive Program Strategy - Spearhead the development of a comprehensive three-year Executive Program strategy and roadmap. Define objectives target audience segments experience models measurement frameworks and go-to-market approach
• Forge & Flagship External Events -Drive key workstreams for our flagship conference and other owned customer-facing programs including venue management creative F&B AV and attendee experience. Youll own reporting on attendance engagement and pipeline metrics while building playbooks that guide future iterations
• Internal Events -Manage strategy logistics and ROI for Sales Kickoff and our annual incentive trip. These are brand and culture moments - youll ensure they hit their engagement and business objectives
• Event Measurement & Reporting -Work with our analytics team to define KPIs and build dashboards across our owned events and 200 regional events. Youll help us continue moving from how many people showed up to what pipeline did this generate and what should we do differently next time This is core strategy work
• Global Playbooks & Templates - Codify what works. Build repeatable ops workflows vendor templates creative briefs and speaker contracts so every event is smarter and faster to execute
• Lead development of the three-year Executive Program strategy including audience segmentation experience design measurement framework and implementation roadmap
• Drive key workstreams for Forge and other flagship external events; own reporting on attendance engagement and pipeline metrics
• Manage strategy execution and ROI for internal events including Sales Kickoff and annual incentive trip
• Manage external speaker sourcing and contracts; identify and negotiate with marquee talent
• Work with the analytics team to define KPIs and build dashboards across owned and regional events
• Build and maintain global event playbooks templates and vendor relationships
• Manage event budgets negotiate vendor contracts and optimize spend
• Develop and track event strategies in partnership with cross-functional teams (promotion comms attendee journey)
• Contribute to portfolio strategy and measurement framework rollout

WHO YOU ARE

You have 8 years of experience driving events at high-growth B2B tech companies. Youre comfortable with $5M event budgets vendor negotiations and strategic problem-solving when timelines are tight. Youre analytically minded - you examine data before and after every event and ask what did we learn Youve owned complex programs work effectively across functions influence through relationships and ideas and maintain composure and focus in high-pressure situations.

• 8 years in event marketing and production within B2B tech (corporate customer or employee programs)
• Proven track record managing budgets over $5M
• Experience owning complex multi-faceted event programs
• Strong analytical mindset and ability to define success metrics
• Comfort with vendor negotiation contracts and accounting processes
• Excellent project management and ability to execute under tight timelines
• Cross-functional collaboration and influence skills
• Demonstrated ability to develop strategic plans and translate them into executable roadmaps
• Experience with digital or hybrid event components (livestream registration platforms virtual attendee experiences)
• Track record building playbooks or scalable processes
• Background managing high-touch executive or incentive programs
• Able to work from our San Francisco office

For candidates based in the United States the pay range for this position at the start of employment is expected to be between $103000 and $150000/year with an expected On Target Earnings (OTE) between $117000 and $173000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors including market location job-related knowledge skills and addition to cash compensation this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

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