Senior Field Marketing Manager

As Senior Field Marketing Manager for North America youll be the regional marketing lead owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. Youll work cross-functionally with Sales Marketing Ops Content and other teams to tailor and activate campaigns that resonate with local audiences support regional revenue goals and strengthen Navans footprint across North America.

What Youll Do

• Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives.
• Plan manage and execute a portfolio of high-impact initiatives: live and virtual events trade shows/conferences cobranded partner events targeted unique experiences and localized campaigns that target both prospects and key accounts.
• Partner with Sales leadership to identify target accounts/segments design tailored field marketing and support pipeline acceleration.
• Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR SDR and AE teams ensuring clear attribution from marketing activity to pipeline generation and conversion.
• Use data and analytics to track performance against KPIs derive actionable insights and continuously optimize investment - from event ROI to conversion rate improvement across channels.
• Manage budgets vendor and agency relationships ensuring cost-efficiency while delivering high-quality experiences and collateral.
• Mentor and support junior or regional field marketing colleagues drive cross-functional collaboration and champion creative agile high-impact marketing execution within a fast-paced environment.

What Were Looking For

• You hold a Bachelors degree in Marketing Business Communications or a related field; an MBA or advanced degree is a plus.
• You bring 6 years of hands-on experience in field marketing demand generation or event marketing - ideally within B2B SaaS travel/expense tech or a high-growth technology context.
• You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth brand visibility and sales support results.
• You excel in fast-paced ambiguous environments; you combine strategic thinking with strong project management execution discipline and leadership skills.
• You thrive working cross-functionally collaborating with Sales Customer Success Product Marketing Content and Revenue and Marketing Ops to deliver aligned go-to-market impact.
• You are analytical comfortable using data to measure impact build reports and dashboards and iterate quickly on what works.