Senior Director, US Marketing Ottava
Cincinnati, OH - USA
Job Summary
At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at
As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Multi-Family MarketingJob Category:
People LeaderAll Job Posting Locations:
Cincinnati Ohio United States of America Raritan New Jersey United States of America Santa Clara California United States of AmericaJob Description:
OTTAVA is Johnson & Johnsons first softtissue surgical robotics platform entering a highly competitive market with a compressed launch and scale curve. Success in the US will be determined by how effectively product value is localized evidenced and activated across diverse customer segments not just by upstream product innovation.
1. Downstream Product Management & US Value Proposition Localization
- Own downstream product management and product marketing for the US market with clear accountability for localizing the OTTAVA value proposition across clinical economic and operational dimensions keeping different US stakeholders in mind.
- Translate global product strategy roadmap and evidence into USspecific value narratives that reflect local clinical practice patterns customer economics and buying dynamics
- Define how OTTAVAs value is articulated to different US stakeholders (surgeons hospital leadership administrators) across the customer lifecycle
- Serve as the primary US voice into Global Product Management and Global Marketing to ensure downstream insights customer needs and adoption realities inform global priorities
- Lead US clinical marketing strategy focused on converting evidence and realworld experience into credible downstream value messaging
- Engage KOLs early adopters and clinical experts to generate insights advocacy and substantiation aligned to US market needs
- Conduct structured clinical and market insight gathering (procedure mix workflow impact utilization drivers competitive context) to inform value proposition evolution
- Ensure clinical insights are consistently translated into downstream marketing content and fed back into global product and marketing teams
- Own the downstream strategy for US customer references and Centers of Excellence with a focus on commercial credibility and proof of value
- Define criteria for CoE selection aligned to strategic segments scalability and peer influence
- Translate CoE experience into repeatable downstream assets (case studies testimonials customer stories executive narratives)
- Maintain senior clinical and administrative relationships at reference sites to support advocacy site visits and peertopeer influence
- Build and own a Marketing Plan
- Define value frameworks narratives and content direction that downstream execution teams (Sales Enablement Field Marketing CommEd ProfEd) operationalize
- Partner with Commercial Operations and Customer Success to ensure value messaging aligns with onboarding adoption and longterm utilization
- Provide strategic input and governance over downstream content to ensure consistency accuracy and alignment with the localized US value proposition
- Monitor downstream performance signals (adoption trends customer feedback competitive responses) to continuously refine value articulation
- Translate global brand and product strategy into USspecific messaging frameworks that reflect regional nuances and buying processes
- Partner with Global Brand Corporate Communications and US stakeholders to ensure consistent compliant and locally relevant messaging
- Codevelop US campaigns focused on adoption utilization and expansion ensuring alignment with clinical and value narratives
- Ensure a coherent endtoend customer experience through aligned downstream messaging across touchpoints
- Build and lead the US OTTAVA Marketing organization
- Operate as a senior crossfunctional leader across Product Clinical Customer Success Professional Education Commercial Operations HEMA Finance and Sales Enablement
- Establish clear downstream ownership decision rights and guardrails for how product value is defined and communicated in the US
- Bachelors degree required; MBA or advanced degree strongly preferred
- 12 years of experience in product marketing downstream product management or commercial marketing in MedTech or complex healthcare markets
- Demonstrated success localizing global products into compelling marketspecific value propositions
- Strong clinical marketing and KOL engagement experience
- Ability to synthesize clinical economic and operational inputs into cohesive value narratives
- Experienced in leading teams and launching products in large matrixed organizations
- Track record in launching complex capital equipment or robotic platforms and surgery procedural marketing
- Experience operating in launchphase or highgrowth businesses
- Strong executive communication and crossfunctional leadership skills
Required Skills:
Preferred Skills:
Brand Positioning Strategy Collaborative Selling Commercial Awareness Content Marketing Cross Sector Collaboration Customer Intelligence Data Analysis Developing Others Digital Marketing Platforms Execution Focus Financial Analysis Financial Competence Inclusive Leadership Industry Analysis Innovation Leadership Operations Management Performance Measurement Sales Promotions Succession PlanningThe anticipated base pay range for this position is :
$205000.00 - $353050.00Additional Description for Pay Transparency:
Subject to the terms of their respective plans employees are eligible to participate in the Companys consolidated retirement plan (pension) and savings plan (401(k)).This position is eligible to participate in the Companys long-term incentive program.
Subject to the terms of their respective policies and date of hire employees are eligible for the following time off benefits:
Vacation 120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado 48 hours per calendar year; for employees who reside in the State of Washington 56 hours per calendar year
Holiday pay including Floating Holidays 13 days per calendar year
Work Personal and Family Time - up to 40 hours per calendar year
Parental Leave 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave 80 hours in a 52-week rolling period10 days
Volunteer Leave 32 hours per calendar year
Military Spouse Time-Off 80 hours per calendar year
For additional general information on Company benefits please go to: - Experience:
Exec
About Company
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more