Senior Director, US gMG HCP Marketing, gMG

• Brand Strategy Leadership: Lead data- and insight-driven Annual Strategic Brand Plan(s) and ensure focused execution to drive demand and sustained growth.
• Multi-Channel HCP Marketing: Create and implement high-impact materials across promotional channels to influence appropriate diagnosis treatment choices and ongoing management in gMG.
• Performance Measurement and Optimization: Review and assess HCP-targeted marketing performance and the effectiveness of annual plans; rapidly test learn and optimize to improve return on investment.
• Competitive Readiness: Deliver proactive scenario-based plans to win in a rapidly changing competitive environment and protect/extend differentiation.
• Budget and Agency Management: Own HCP tactical plans and budget allocation; direct and challenge external agencies to maximize impact and efficiency.
• Data-Driven Decision Making: Use analytics to identify key HCP promotional drivers and barriers refine segmentation strategies and sharpen competitive positioning to accelerate demand generation.
• Cross-Functional Partnership: Build strong partnerships with Market Research Market Access Sales Training Strategic Accounts Medical Global and R&D to align strategy and provide commercial input into lifecycle management and long-range planning.
• Omnichannel Platform Ownership: Deliver integrated multi-channel promotional platforms and define an optimized marketing mix that scales effectively.
• People Leadership: Lead a high-performing team of HCP marketers; set a clear vision provide coaching and feedback manage performance and advance professional development.
• Compliance and Governance: Partner with legal regulatory and compliance team members to ensure compliant development efficient review/approval and flawless execution of initiatives.

• Bachelors degree in a scientific or business field
• 15 years related experience in the pharma or biotechnology industry
• Proven consistent history of high performance and demonstrated success in marketing leadership positions
• Experience managing strategic and tactical marketing plans directly tied to an annual budget and in conjunction with external agency management
• Extensive launch experience
• Proven agility to learn diverse disease states and scientific platforms
• Prior experience leading teams
• Strong verbal & written communication skills
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role employees must be able with or without an accommodation to: use a computer; engage in communications via phone video and electronic messaging; engage in problem solving and non-linear thought analysis and dialogue; collaborate with others; maintain general availability during standard business hours.

• Diverse pharma or biotech commercial experience in a variety of roles
• Prior experience in highly competitive markets
• Rare disease / specialty / or high-value biologics experience
• MBA

Date Posted

Closing Date

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