Senior Director, Talent Marketing

Experience Without Limits. Come shape the future of brand experience.

At Jack Morton we create and build head-turning smile-inducing impact driving brand experiences. We exist to redefine what experiential can achieve helping clients unlock the full value of experiences.

That takes a team thats bold curious and acts as one - building on ideas pushing boundaries and showing up for each other. Here youll do your best work grow fast and collaborate across clients disciplines and global teams to bring new ideas to life.

This is a place where curiosity drives whats next boldness raises the bar and we win together. Where ownership is expected egos are left at the door and the work reflects the people behind it.

Experience without limits in your work your growth and your impact.

Senior Director Talent Marketing & Procurement Jack 39 (Sponsorship Consulting & Activation)
Location: Chicago or New York City (must be able to work hybrid 3 days/week)

The Senior Director Talent Marketing will serve as a senior specialist and growth driver responsible for building and scaling Jack 39s talent marketing capability. This role is designed for an experienced talent marketing professional who understands both the creative and commercial dimensions of talent partnershipsfrom identifying the right talent fit to negotiating complex agreements and activating programs that drive measurable brand and business outcomes.

This individual will operate at the intersection of brand strategy talent relationships and commercial negotiationhelping clients integrate talent into their marketing and media mix in a way that enhances relevance credibility and performance. They will also play a critical role in positioning talent marketing as a differentiated revenue-generating capability for Jack Morton and Jack 39.

This leader will be responsible for both delivery and growthsupporting client engagements while actively developing new opportunities to expand talent-related services across the agency network.

• Lead the development of talent strategies that align with brand positioning campaign objectives and media investment priorities.
• Advise clients on the role talent can play across the marketing funnelfrom awareness and cultural relevance to conversion and loyalty.
• Identify and recommend talent opportunities across athletes entertainers creators and emerging cultural figures.
• Partner with brand creative and cross-agency teams to integrate talent into campaigns sponsorship activations events and other content programs.
• Develop talent activation frameworks that maximize earned media value audience engagement and brand impact.

• Lead sourcing evaluation and procurement of talent across sports entertainment and culture.
• Negotiate complex talent agreements including endorsement deals appearance agreements licensing rights and usage terms.
• Demonstrate strong proficiency in talent contracting frameworks including SAG-AFTRA requirements union rules licensing structures exclusivity provisions and intellectual property considerations.
• Ensure talent agreements align with brand objectives risk management standards and budget parameters.
• Maintain best-in-class procurement processes and documentation standards.

• Help build and scale talent marketing as a distinct capability and revenue stream for Jack 39 and Jack Morton.
• Identify and convert new business opportunities involving talent-led campaigns partnerships and content programs.
• Support pitch development and credentialing that highlight talent expertise as a competitive advantage.
• Collaborate with business development and client leaders to identify opportunities to integrate talent into existing client programs.
• Contribute to the development of repeatable talent offerings pricing models and engagement frameworks.

• Maintain strong relationships with major talent representation firms agencies managers and talent organizations across sports entertainment and culture.
• Serve as a trusted partner to talent representatives building credibility and ensuring smooth execution of programs.
• Represent Jack 39 and Jack Morton in the talent ecosystem strengthening the agencys visibility and reputation in market.
• Stay current on talent trends market rates emerging creators and industry dynamics.

• Serve as a senior subject matter expert across client engagements involving talent strategy and procurement.
• Provide guidance on talent valuation fit assessment and program design.
• Manage timelines budgets and stakeholder expectations across talent engagements.
• Ensure high-quality execution and consistent client satisfaction.

• 10 years of experience in talent marketing talent procurement endorsements or talent partnerships (agency brand management or representation side).
• Demonstrated expertise negotiating talent agreements including SAG-AFTRA licensing usage rights and endorsement structures.
• Strong understanding of brand marketing and how talent can enhance campaign effectiveness and media performance.
• Proven track record of building and executing successful talent-driven programs.
• Established relationships across major talent representation firms and industry networks.
• Experience collaborating with brand creative legal and production teams.
• Strong commercial instincts and ability to identify growth opportunities.
• Excellent communication negotiation and relationship management skills.

• A deep understanding of the talent ecosystem and how brands can leverage talent to create meaningful cultural impact.
• The ability to translate brand objectives into talent strategies that deliver measurable results.
• A reputation for professionalism credibility and strong partnership with talent representatives and clients.
• A proactive mindset and willingness to build something new within a fast-growing practice.
• A collaborative leadership style and commitment to excellence in delivery.

Success in this Role Will Be Defined By:

• Growth of talent marketing as a revenue-generating capability within Jack 39 and Jack Morton
• Successful negotiation and execution of high-impact talent partnerships
• Strong relationships across talent agencies and representation firms
• High client satisfaction and repeat business
• Development of scalable talent procurement processes and offerings

Jack 39 is the dedicated sponsorship consulting arm of Jack Morton. We help brands clarify activate and drive business value from their partnerships by contextualizing brand promise through the power of culture content and live experience. From global sports properties to breakthrough entertainment platforms our team of specialists guides clients across the full partnership lifecyclefrom strategy to valuation & negotiation through activation optimization and measurement.

As our clients increasingly look to talentathletes celebrities creators and cultural voicesto amplify brand storytelling and drive earned and paid media impact we are expanding our capabilities to deliver best-in-class talent strategy and procurement services that integrate seamlessly into broader marketing and partnership programs.

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