Senior Director Subscriber Acquisition
Asbury Park, NJ - USA
Job Summary
Solar Landscape is seeking a strategic and execution-oriented Senior Director Subscriber Acquisition to lead our subscriber acquisition strategy across one of the nations fastest-growing community solar portfolios.
Reporting to the EVP of Community Solar this leader will own the end-to-end strategy for subscriber acquisition customer care channel development customer acquisition economics and enterprise client management. The Senior Director will ensure Solar Landscape consistently delivers fully subscribed projects while maximizing customer lifetime value acquisition efficiency and client satisfaction.
The role leads a multidisciplinary organization responsible for acquisition strategy direct-to-consumer marketing enterprise and non-residential subscriber origination customer experience and channel operations. The Senior Director partners closelywith Finance Operations and Executive Leadership to ensure commercial success across existing and new markets.
- Build coach and develop a high-performing commercial organization directly leading approximately three senior leaders across Acquisition Care and Direct-to-Consumer Marketing with responsibility for an overall team of approximately 810 professionals.
- Develop and execute Solar Landscapes subscriber acquisition strategy across community solar subscriptions Care programs and emerging revenue opportunities.
- Own subscriber acquisition strategy across all markets and channels including broker networks direct commercial outreach digital acquisition community engagement municipal partnerships and strategic channel expansion.
- Lead acquisition budgeting forecasting and financial planning ensuring subscriber acquisition costs channel economics and portfolio performance meet company targets.
- Optimize channel mix and allocation strategies to maximize project fill rates acquisition efficiency customer quality and long-term portfolio performance.
- Establish KPIs forecasting models dashboards and operating metrics to measure channel performance conversion customer acquisition cost and enrollment velocity.
- Build and maintain executive relationships with enterprise customers channel partners brokers subscriber organizations municipalities and strategic clients.
- Serve as executive sponsor for key client accounts ensuring exceptional client management contract performance issue resolution and long-term partnership growth.
- Collaborate with Product and Technology teams to improve acquisition infrastructure enrollment systems automation and customer-facing tools.
- Lead contract negotiations commercial proposals and partnership structures supporting long-term portfolio growth.
- Foster a data-driven customer-focused culture centered on operational excellence accountability and continuous improvement.
- Bachelors degree in Business Marketing Finance Renewable Energy or related field; MBA preferred.
- 10 years of progressive leadership experience in renewable energy energy retail utilities subscription businesses or customer acquisition.
- Proven experience leading large-scale customer acquisition organizations with responsibility for budgeting forecasting and commercial performance.
- Deep understanding of channel management acquisition economics and performance marketing.
- Experience managing enterprise customers and strategic commercial relationships.
- Demonstrated success leading cross-functional organizations and developing high-performing teams.
- Strong financial acumen with experience developing forecasts business cases and commercial operating plans.
- Excellent executive communication negotiation and stakeholder management skills.
- Ability to balance strategic planning with operational execution in a fast-paced high-growth environment.
- Ability to work in a hybrid environment from one of Solar Landscapes office locations.
- Experience with community solar retail energy renewable energy certificates (RECs) or utility customer programs.
- Experience commercializing environmental commodities or renewable energy products.
- Familiarity with customer acquisition platforms CRM systems marketing automation and analytics tools.
- Experience working across multiple regulated utility markets.
- Knowledge of community solar policy subscriber operations and utility enrollment processes.
Required Experience:
Exec
About Company
Solar Landscape is the leading developer of community solar projects on commercial & industrial rooftops in the United States.