Senior Director Paid Marketing

Senior Director Paid Marketing

Company Overview:

We are a leading digital media and consumer information platform trusted by millions of users making important decisions across education health finance travel careers real estate and consumer products.

Our organization combines trusted journalism data-driven insights rankings reviews and innovative digital experiences to help consumers make informed decisions with confidence.

About the Role:

As the Senior Director of Paid Marketing you will lead and evolve a sophisticated paid acquisition engine across paid search and paid social channels. You will oversee large-scale marketing investment while partnering closely with Product Engineering Data Science Design and Partnerships teams to drive scalable growth through data automation and experimentation.

This role is ideal for a commercially minded marketing leader who enjoys solving complex growth challenges scaling performance programs and driving measurable impact at scale.

Key Responsibilities:

• Lead and mentor a high-performing paid marketing team
• Identify and execute new growth and automation opportunities
• add more points
• Lead paid search and paid social strategy across major acquisition channels
• Manage and optimize large-scale paid media budgets and campaign performance
• Develop attribution measurement and experimentation frameworks
• Partner cross-functionally with Product Data Science Engineering and Design teams
• Lead and mentor a high-performing paid marketing team
• Identify and execute new growth and automation opportunities
• Drive campaign optimization through audience targeting bidding strategies and creative testing
• Analyze marketing performance data and deliver actionable insights to leadership
• Build and scale automation initiatives using platform tools APIs and reporting systems
• Collaborate with analytics teams to improve LTV CAC and conversion measurement
• Monitor industry trends platform updates and competitive activity to identify growth opportunities
• Support strategic planning forecasting and quarterly acquisition initiatives

What We re Looking For:

• 10 years of paid marketing experience with leadership experience at Director level or above
• Proven success managing and scaling large paid acquisition programs
• Deep expertise across paid media platforms attribution models and analytics tools
• Strong analytical automation and performance optimization skills
• Excellent communication leadership and cross-functional collaboration abilities
• Commercially minded with a strong focus on measurable business impact

Why You Should Join:

• Opportunity to lead high-impact paid social initiatives at scale
• Collaborative and data-driven culture focused on innovation and experimentation
• Work closely with Product Analytics Data Science and Design teams
• Flexible hybrid work environment with remote opportunities available
• Competitive compensation comprehensive benefits and professional development support
• Mission-driven organization with highly recognized digital brands and national reach