Senior Director, Media Analytics

Fusion92 is building the future of marketing through an unparalleled data-driven approach to solving our clients toughest problems. We call ourselves a Marketing Transformation Partner for clients as through a culture of curiosity fearlessness teamwork and leadership we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.

Were an independent national enterprise based in Chicago with hubs in Detroit Austin and Denver. Fusion92 is committed to a diverse equitable inclusive workplace that drives a positive impact in our global community.

We are experts across every field and discipline in marketing.

Fusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists media buyers copywriters technologists developers consultants coders UX/UI specialists designers strategists producers operations pros and more to deliver real results and to give answers to the unanswerable.

We launch products we have patented innovations we create award-winning ideas we transform businesses. We are dreamers and doers and we are ready for you to join us.

Our difference is our people. Thats where you come in.

If youre curious and looking for a remote-flexible integrated team where you can fearlessly collaborate and deliver best-in-class work join us!

Role Overview

The Senior Director Analytics leads the day-to-day planning execution and delivery of analytics across client engagements and internal initiatives. This role carries a strong emphasis on hands-on rigor team leadership and translating complex data into clear business intelligence that drives measurable outcomes for clients.

The Senior Director is responsible for the quality consistency and strategic value of analytics outputs. This includes reporting and dashboards advanced measurement approaches data management and performance optimization across channels and platforms.

This role also plays a critical part in strengthening the organizations application of AI automation and emerging analytics tools to improve speed insight quality and scalability within team workflows.

What Youll Do

Analytics Delivery & Client Impact

• Lead analytics planning prioritization and day-to-day resource allocation across accounts and initiatives staying closely involved in execution to ensure quality and consistency
• Serve as a primary client-facing analytics lead within account teams building trust and acting as a go-to advisor on measurement strategy performance evaluation and optimization
• Translate data and media insights into clear strategic recommendations that connect to business outcomes rather than platform-level metrics alone
• Review and approve client deliverables to ensure accuracy clarity and relevance for senior audiences
• Partner with media planning activation and strategy teams to ensure analytics informs investment decisions planning frameworks and campaign performance

Advanced Measurement & Performance Analytics

• Lead and directly contribute to advanced measurement approaches including attribution modeling incrementality testing experimentation design and performance modeling
• Guide optimization strategies that improve media efficiency and effectiveness against defined business objectives
• Develop and maintain measurement frameworks testing roadmaps and analytic methodologies that bring consistency and scalability to client work
• Collaborate with data science teams on predictive modeling audience segmentation and behavioral analytics that inform strategic recommendations

AI Automation & Analytics Innovation

• Identify and apply practical AI and automation opportunities within analytics workflows that improve delivery speed insight quality and team efficiency
• Evaluate and integrate emerging analytics tools platforms and AI-enabled capabilities in partnership with product and data leadership
• Champion a culture of experimentation and continuous improvement balancing innovation with data integrity and governance standards
• Leverage AI tools as a regular part of individual and team workflow setting the tone for adoption across the analytics function

Team Leadership & Development

• Lead mentor and develop a high-performing analytics team fostering strong execution discipline analytical rigor and clear client communication
• Operate as a player-coach providing hands-on guidance and direct execution on complex client challenges alongside the team
• Build career development plans skill-building opportunities and learning paths with a focus on advanced analytics capability and AI literacy
• Foster a team culture grounded in curiosity collaboration accountability and continuous growth

Cross-Functional Collaboration & Growth Support

• Collaborate closely with media creative strategy data and technology teams to deliver integrated insight-driven client solutions
• Support new business efforts including RFPs and pitches by articulating analytics approaches capabilities and value
• Partner with internal and external analytics and technology partners to develop new capabilities tooling and service offerings
• Contribute to best practice development and knowledge sharing across the analytics discipline

Requirements:

What Youll Bring

• 8 years of experience in analytics or business intelligence preferably within marketing services media or digital organizations
• 3 years of experience leading and developing analytics teams
• Deep understanding of the media and marketing ecosystem including measurement attribution and optimization approaches
• Hands-on experience with business intelligence analytics and data visualization tools (e.g. Tableau Salesforce Marketing Cloud Intelligence or similar)
• Working knowledge of data automation data modeling and analytics infrastructure
• Demonstrated experience applying or partnering on AI- and machine learning-driven analytics solutions
• Strong analytical judgment with the ability to assess data quality understand methodological trade-offs and move from insight to action
• Executive presence with the ability to influence and communicate effectively at all levels
• Excellent written and verbal communication skills including experience delivering executive-level narratives and client presentations
• Comfort operating in a hands-on capacity including direct engagement with data reporting tools and analytics outputs when needed
• Familiarity with modern analytics platforms cloud-based data environments and the evolving landscape of AI-enabled analytics tooling
• A consultative mindset with the ability to connect analytical findings to client business strategy and commercial outcomes

What Success Looks Like

• Analytics outputs are consistently tied to business outcomes trusted by clients and valued as essential to decision-making
• Client relationships are strengthened through clear communication reliable delivery and proactive insight that goes beyond reporting
• The analytics team operates with high execution discipline strong morale and increasing capability in advanced analytics and AI-enabled workflows
• Measurement frameworks and testing roadmaps are well-defined consistently applied and evolving in step with client and market needs
• Cross-functional collaboration is seamless with analytics actively informing planning activation and strategy across accounts
• AI and automation are integrated into everyday analytics workflows improving speed and insight quality without compromising rigor or governance
• The Senior Director is recognized internally and by clients as a credible trusted analytics leader who elevates both the work and the people around them

The hiring range for this role is $135000 - $160000. Where an employee is paid within this range will depend on multiple factors including but not limited to location years of experience education internal pay structure and other contributing factors.

Disclaimer: All qualified candidates will receive consideration for employment without regard to age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or sex

A Culture Designed for Growth

At Fusion92 we believe great work happens when friction is removed and people are trusted to lead. Our culture is grounded in values that show up in our work our decisions and our teams:

• Curious We challenge assumptions and ask better questions
• Fearless We take smart risks and lead through change
• Team-Focused We win together across disciplines and time zones
• Leaders at Every Level Ownership and initiative matter more than titles