Senior Director, Digital and Social

Key Responsibilities

• Digital & social strategy and roadmap:Define and evolve the IM CPA digital and social strategy and multi-year roadmap aligned to enterprise narrative reputation priorities and businessobjectives; translate strategy into annual plans channel charters playbooks and success measures.

• Governance risk and compliance:Own the digital/social governance model including policies guardrails and risk controls for a regulated environment; ensure adherence to platform terms advertising rules record retention accessibility standards and privacy/security requirements.

• MLR/Legal/Privacy workflow leadership:Establishandoptimizecompliant workflows with Legal Regulatory Medical/Clinical Privacy and Security (e.g. review pathways documentation standards escalation protocols) to enabletimelypublishing while managing risk.

• Channel and platform operations:Lead global social channel operations (publishing cadence community management moderation critical issue and after-hours coverage) and lead all aspects of operational readiness for priority owned digitalexperiences (content governance release coordination and quality standards) in partnership with IT and platform teams.

• Product ownership and experience management:Drive understanding of audience needs through internal/external research; translate insights into clear requirements and prioritized backlogs for digital capabilities that improve the end-to-end user experience across key touchpoints for HCPs patients employees investors and other partners.

• Content and editorial enablement:Partner with content studio/editorial teams and executive communications to deliver social-first storytelling and digital-native content (including thought leadership employer brand and enterprise campaigns)optimizingcreative formats and distribution based on insights.

• Listening insights and measurement:Lead social listening and performance analytics toidentifyreputation risks emerging issues audience needs and cultural moments; define KPI frameworks and dashboards translating data into actionable recommendations and executive-ready reporting.

• Paid social vendors and partner management:Lead all aspects of paid social governance (targeting brand safety creative testing measurement) and manage platform and vendor relationships (publishing tools social listening community management research design/development) including scope SLAs budget stewardship and performance.

• Team leadership and capability building:Lead and develop a high-performing team; provide training templates and consultation to regional and functional partners to strengthen standards and accelerate consistent execution globally.

• AI optimization guidance and governance:Lead IM sector guidance and governance for AI optimization (e.g. AI search optimization/AIO and generative engine optimization/GEO) in alignment with Enterprise standards and in partnership with key partners (e.g. Legal Regulatory Medical/Clinical Privacy Security IT and Brand/Content teams); define guardrails playbooks training and measurement approaches to enable consistent responsible adoption across regions and functions.

Qualifications

• Bachelors degree(Communications Marketing Journalism Public Relations or related field).

• 12 years of progressive experience in digital communications social media strategy and/or digital product/experience leadership in a large complex organization.

• 5 yearsofpeopleleadership experience withdemonstratedability to build and develop teams across strategy operations creative and analytics.

• Demonstrated experienceoperatingin a regulated and/or reputation-sensitive environment with proven ability to partner effectively with Legal/Regulatory/Medical/Privacy teams and implement compliant workflows.

• Deepexpertiseacross major social platforms (e.g. LinkedIn Instagram TikTok YouTube X) andstrongunderstanding of governance brand safety accessibility and community management guidelines.

• Experience defining critical metrics building measurement frameworks and translating data into strategic recommendations for senior leaders.

• Strong understanding of UX protocols; ability to balance business technical and user needs and guide cross-functional teams toward effective solutions.

Preferred Qualifications

• Experience in pharmaceuticals healthcare or similarly regulated industries.

• Experience leading enterprise social and/or digital governance programs including policy development training channel onboarding and audit/monitoring processes.

• Hands-on experience with social publishing listening and analytics platforms (e.g. SprinklrKhoros HootsuiteBrandwatch) and dashboarding/BI tools.

• Experience partnering with executive communications teams to build leader visibility and thought leadership across digital and social channels.

• Experience with Agile/Lean ways of working and working in close partnership with technology teams to deliver iterative improvements.

Other: Up to 20% travel and based in New Brunswick NJ.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via and internal employees contact AskGS to be directed to your accommodation resource.