Senior Director, Demand Generation

About SecurityScorecard:

SecurityScorecard is the global leader in cybersecurity ratings with over 12 million companies continuously rated operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors SecurityScorecards patented rating technology is used by over 25000 organizations for self-monitoring third-party risk management board reporting and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint.

Headquartered in New York City our culture has been recognized by Inc Magazine as a Best Workplace by Crains NY as a Best Places to Work in NYC and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently SecurityScorecard was named to Fast Companys annual list of the Worlds Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing forward-thinking employers for their unwavering commitment to employee engagement. SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman Moodys Sequoia Capital GV and Riverwood Capital.

About the Team:

SecurityScorecard is accelerating its enterprise go-to-market strategy with demand generation playing a central role in driving pipeline growth. The organization has aligned marketing sales business development and customer success into dedicated regional pods bringing together ABM demand generation BDRs Account Executives and Customer Success Managers around shared account ownership. As the company continues to invest in Enterprise Tier 1 and Tier 2 accounts this role will partner closely with sales leadership to develop and execute programs that increase enterprise pipeline creation improve cross-functional alignment and drive predictable revenue growth.

About the Role:

Pipeline creation is the number one priority for this role. You will partner closely with sales leadership to build and scale enterprise pipeline with account-based marketing (ABM) as a core daily discipline.

• Demand Generation & ABM Strategy: Own and evolve SecurityScorecards demand generation strategy with ABM as the core approach for targeting high-value enterprise accounts. Partner with sales to build personalized pod-based campaigns aligned to account teams (BDR AE CSM).
• Multi-Channel Campaigns: Plan and execute multi-channel campaigns including email paid digital social webinars and events to generate and nurture pipeline through the funnel.
• Marketing Operations & Analytics: Operate with real fluency in Salesforce and at least one marketing automation platform (Marketo HubSpot or Pardot). Partner closely with marketing operations on attribution tracking lead management and funnel reporting.
• ABM Platform Ownership: Use 6sense (or a comparable ABM/intent platform) to identify and engage target accounts; prior hands-on implementation experience is a strong plus.
• AI-Driven Marketing: Bring exposure to and genuine enthusiasm for AI-driven marketing and sales orchestration tools (AI BDR agents Agentforce or similar). This function is actively piloting AI-driven approaches to pipeline generation.
• Sales Collaboration: Work as a true extension of the sales organization aligning demand generation programs with regional pod structures and enterprise sales cycles.
• Team Leadership: Manage a team of two (a full-time demand generation manager and a contractor) with a hands-on self-sufficient approach suited to a lean decentralized marketing organization.
• Budget Management: Own the demand generation budget and ensure maximum ROI from marketing investment.
• Market Research: Stay current on industry trends market conditions and customer insights to keep strategy sharp.

Required Qualifications:

• 7 to 10 years of experience in demand generation including hands-on account-based marketing (ABM) ideally supporting enterprise or tier 1/tier 2 account strategies.
• Experience in a cybersecurity company or marketing to technical or IT buyers (CISOs CIOs DevOps developers).
• Hands-on power-user experience with Salesforce (building and pulling your own reports) and at least one marketing automation platform (Marketo HubSpot Pardot or similar).
• Experience with 6sense or a comparable ABM/intent-data platform strongly preferred.
• Solid grounding in marketing operations fundamentals: attribution tracking lead management and funnel management.
• Comfort operating in a lean decentralized marketing team including hands-on campaign execution and copywriting when needed.
• Exposure to AI-driven marketing or sales tools and a genuine willingness to learn and adopt new AI orchestration approaches.
• Proven track record of building demand generation programs that grew revenue and pipeline.
• Excellent communication and cross-functional collaboration skills.
• Bachelors degree in Marketing Business or a related field; Masters degree a plus.

Benefits:

Specific to each country we offer a competitive salary stock options Health benefits and unlimited PTO parental leave tuition reimbursements and much more!

The estimated total compensation range for this position is $200000 - $240000 (base plus bonus). Actual compensation for the position is based on a variety of factors including but not limited to affordability skills qualifications and experience and may vary from the addition to base salary employees may also be eligible for annual performance-based incentive compensation awards and equity among other company benefits.

SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds skill sets ideas and perspectives. We make hiring decisions based on merit and do not discriminate based on race color religion national origin sex or gender (including pregnancy) gender identity or expression (including transgender status) sexual orientation age marital veteran disability status or any other protected category in accordance with applicable law.

We also consider qualified applicants regardless of criminal histories in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability please contact

Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Companys privacy policy and applicable law.

SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position. #LI-DNI