Senior Director, Customer Lifecycle Marketing

Why Join GEICO

At GEICO we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers expectations while making a real impact on local communities nationwide.

Founded in 1936 GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company we want you to feel valued supported and proud to work here. Thats why we offer the GEICO Pledge: Great Company Great Culture Great Rewards and Great Careers.

Were building something special within GEICO marketing. The vision is clear: lead one of the worlds most iconic beloved brands into the future to claim category leadership to drive profitable growth AND build the most highly performing collaborative marketing organization in the industry. Our Marketing Operating Principles include hiring the best at every level and developing our talent to raise the bar for the team. If we cant do it excellently we dont do it. Everything we do starts with a strategy. If we dont know why were doing it we dont do it. We act like its our business when engaging resources and deeply know and understand our business and marketing at GEICO we address initiatives and issues head on as a team.

Location: Hybrid based in NY NY or Bethesda MD office

Reports To: Head of Product and Customer Marketing

Role Overview:

The Senior Director ofCustomer Lifecycle Marketingwillown the post-acquisition lifecycle designing data-driven personalized experiences that keep customers engaged improve retention rates and expand product leader will define and scalethelifecycle strategyand leverage leading-edge customer engagement tools and platforms to execute it.

What Youll Do:

Engagement & Retention Strategy

• Own and scale thecustomer engagement and retention strategyacross the policy lifecycle including onboarding renewal and loyalty

• Identify key churn drivers and design proactive strategies toimprove retention and reduce policy lapse

• Leverage storytelling to show customers what they can expect from GEICO if/when they need usbuilding trust over time

Cross-Sell & Customer Growth

• Lead strategy and execution formulti-product adoption increasing cross-sell between insurance lines (e.g. bundling auto home renters)

• Implement data-driven triggers to promote relevant coverage at theright life moments(e.g. moving life events policy changes)

Personalization & Customer Journeys

• Partner with Marketing Analytics to develop advanced segmentation models based oncustomer behavior risk profile tenure and lifecycle stage

• Design and deploy highly personalized omnichannel journeys (email SMS app direct mail etc.)

Martech Data & Analytics

• Oversee lifecycle marketing technology stack to enablereal-time trigger-based marketing

• Define measurement frameworks tied toretention cross-sell conversion customer lifetime value (CLV) and engagement

Experimentation & Optimization

• Build a rigoroustest-and-learn culture running A/B and multivariate tests across messaging timing and offers

• Continuously optimize lifecycle performance through data insights and customer feedback

Cross-Functional Leadership

• Partner with ProductMarketingTechnology and other partners to develop and carry out the strategy

• Collaborate with Brand and Creative toensure consistentengagingmessaging across all touchpointsthat build connections between the customer and the brand

Team Leadership

• Build and lead a high-performinglifecycle marketing team

• Establish clear KPIs operating rhythms and development plans

• Foster a culture ofcustomer empathy accountability and innovation

Qualifications

• 1015 years of experience inlifecycle CRM or retention marketing ideally within consumer-facing regulated industries (insurance financial services telecom etc.)

• Proven success drivingretention engagement and cross-sell performance at scale

• Strong expertise incustomer segmentation personalization and journey orchestration

• Deep experience withmarketing automation and CRM platforms(e.g. Salesforce Adobe Braze Iterable)

• Analytical mindset with experience usingdata and experimentation to drive business outcomes

• Exceptional cross-functional leadership and stakeholder management skills

Preferred Qualifications

• Experience ininsurance or financial services(auto home renters or multi-line products)

• Bachelors required; MBA preferred

Success Metrics

• Improvement inpolicy retention / renewal rates

• Growth incross-sell conversion and multi-policycustomers

• Increase incustomer lifetime value (CLV)

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Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include but are not limited to the scope and responsibilities of the role the selected candidates work experience education and training the work location as well as market and business considerations.

The GEICO Pledge:

Great Company:Protecting customers through lifes twists and turns with innovation and integrity.

Great Careers:Personalized development programs mentorship and certification assistance.

Great Culture:Inclusive and collaborative culture rooted in shared success.

Great Rewards:Competitive pay benefits and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race color religious creed national origin ancestry age gender pregnancy sexual orientation gender identity marital status familial status disability or genetic information in compliance with applicable federal state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.