Senior Director, Consumer Experience & Marketing Activation Platforms

No Relocation Assistance Offered
Job Number#172803 - Piscataway New Jersey United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Colgate-Palmolive Company is a caring innovative growth company that is reimagining a healthier future for all people their pets and our planet. Focused on Oral Care Personal Care Home Care and Pet Nutrition we sell our products in more than 200 countries and territories under brands such as Colgate Palmolive elmex hello meridol Sorriso Toms of Maine EltaMD Filorga Irish Spring PCA SKIN Protex Sanex Softsoap Speed Stick Ajax Axion Fabuloso Soupline and Suavitel as well as Hills Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing including our achievements in decreasing plastic waste and promoting recyclability saving water conserving natural resources and improving childrens oral health.

If you want to work for a company that lives by their values then give your career a reason to smile and join our global team!

We are excited to invite applications for the position of Senior Director Consumer Experience & Digital Marketing Activation Platforms within our Global Digital Applications Team. Operating within the worlds leading Oral Care Company we are leveraging some of the leading cloud based marketing technology to digitally connect. You will be responsible for managing and implementing the technology solutions and strategy which power our CRM Media Activation and Loyalty digital programs.

You will join a team of passionate talented technologists who collaborate to design and build cutting-edge experience & marketing solutions to power Colgate-Palmolives Digital Transformation and deliver measurable business value. If you are intellectually curious future-focused and solution-oriented you will fit right into our fast-paced collaborative environment!

Key Responsibilities

• Manage the end to end strategy and implementation of our Digital Marketing Activation technology stack including Salesforce Marketing Cloud (Data Cloud Marketing Cloud Engagement) Adtech platforms including LiveRamp and Google Marketing Platform and Zinrelo Loyalty

• Manage the end to end strategy related to Media Data and Analytics managing platforms including Salesforce Datorama and Claravine as well as cleanroom technologies including Infosum Google Ads Data Hub and Amazon Marketing Cloud

• Manage the selection and implementation of MarTech platforms to support Data Acquisition and Activation including MessageBird E-Mail on Acid Jebbit and Attentive

• Lead the selection and implementation of key digital marketing technology in support of our global strategy for Consumer Relationship Management Media Data Onboarding/ Identity Resolution and Loyalty

• Lead functional requirements gathering solution design process improvement and implementation of marketing technologies across various projects

• Contribute to the design and implementation data capture and tagging strategies to enhance personalized targeted experiences and drive business value

• Collaborate with cross-functional teams to integrate MarTech technology and measurement components

• Manage a diverse portfolio of projects with the objective of advancing our CRM Loyalty and Digital Marketing capabilities globally

• Manage a team of 10 employeesManage vendor relationships with key software and consulting vendors

• Develop mentor and assist direct reports in meeting their overall career objectives

• Manage the relationships with global and divisional Marketing teams to advance CRM Media Activation and Loyalty strategies and technologies

• Understand the Companys consumer and professional environment and how we use technology across multiple platforms including but not limited to: Salesforce Marketing Cloud Salesforce Data Cloud Google Cloud Platform and Snowflake.

• Proactively gain a level of technical expertise through internally and externally available learning opportunities as applicable as well as self-study

Required Qualifications:

• Bachelors degree in computer science information technology engineering electrical engineering or a related field

• 15 years professional experience working in Information Technology or Digital Marketing; experience working with enterprise digital marketing platforms and suites (i.e. Salesforce Marketing Cloud) working with CRM Digital Media Activation Digital Media Analytics Digital Marketing and/or Loyalty platforms

• Experience with Advertising Technology including Google Marketing Platform (Google Campaign Manager Google Analytics Onboarding partners including LiveRamp.)

• Proven track record in managing large scale initiatives and highly complex technology implementations; working with large scale data systems and transactional customer data records

• Understanding of data management and data governance practices including data stewards data custodians data lineage data quality data cleansing metadata management etc.

• Understanding of governmental privacy regulations on the collection and use of customer data (such a GDPR and CCPA) and how this impacts customer data management.

• Ability to apply agile methodology and sprint development to manage project implementations and backlogs

• Experience leading large full-lifecycle implementations and/or implementing integrated solutions including cloud-based marketing solutions

Preferred Qualifications:

• Web Analytics experience including Google Analytics 4 and Google Tag Manager; Google Cloud Platform including Big Query and Cloud Data Storage; experience with Snowflake

• experience implementing Salesforce Data Cloud

• Hands-on experience with LLMs prompt engineering and embedding models for business applications

• Experience leveraging and implementing additional marketing technology including SAP Customer Data Cloud (Gigya)

• Experience working cross functionally within brand marketing ecommerce or direct to consumer functions.

• Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and adapt to custom internal tools.

• Exposure to CPG ecommerce marketplace and channels

• Exposure to SAFe framework in previous implementations / projects

• Ambitious resilient agile self-starter

• Desire to lead and build and strengthen a team-oriented environment.

• Excellent verbal and written communication skills as well as customer relationship building skills

• Strong organization and project management skills with the ability to manage complex projects with many stakeholders.

Compensation and Benefits
Salary Range $220000.00 - $250000.00 USD

Pay is determined based on experience qualifications and location. Salaried employees may also be eligible for discretionary bonuses profit-sharing and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package including medical dental vision basic life insurance paid parental leave disability coverage and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employees hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions please click here.

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