Senior Director, Business Analytics

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

TheBusiness Analyticsteamispivotal in the delivery of modern agency are tightly integrated withstrategyand investment teams to deliver on and exceed our clientsbusiness role is accountable for paid media analyticsfor a majorstreaming platformin the Entertainment category focusedonOriginalsseries and movie title campaignswithin a full portfolio of Sports Brand and Live Events content marketing.

Responsibilities

External facing responsibilities:

Consulting with clients toidentifybusiness problems / opportunities and develop practical analytics roadmaps to makemeasurableimpact on business outcomes.
Become a trusted advisor toclient leads and seniorclientsand consult onOriginalsprogramstrategy measurement and advanced analytics
Share POVsregardingindustry changes in the data and analytics space(future of measurementnewdatasolutions like clean rooms attentionmeasurement etc.)
Leading the development and execution of the measurement plan andrevisitingthe plan on an ongoing basis to revise it based on your most recent learnings.
Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
Identifyinggrowth opportunities at the brand and portfolio leveland the adoption of new analytics technologies.
Investigating the impact of new data sources and technologies onthe performance ofOriginalsmarketing toward client business goals
Providing ad hoc support to the clients to solve broad strategic marketing problems.
Leading and mentoring direct reports: Continually assess capabilities provide a roadmap for career growth and institute goals to build / expand skills.
Ensure the delivery oftimely impactful ongoingperformancereporting (Trailer weekly post-campaignwrap reports)



Internal facing responsibilities:

Partner with theStrategyand Investment teams onmedia plan developmentongoing budget / plan optimization performance insights and holisticdecision-makingframeworks (egKPI setting and benchmarks)
Partner withData Science team to execute advanced analytics (egpredictive modeling media impact analytics)in service of bespoke rigorous media measurement and decision-making
Partner with Strategy and Investment teams to developmaintainand evangelize test & learn roadmaps (including the design ofin-marketA/Btests for paid media)
Partner with colleagues focus on Brand and Sports content marketing to adopt best practicesand align approachesacross total content portfolio
Partner with Data Operations organization to develop and deploy best in class front-end reporting and insights capabilities
Recruit new talent.
Lead and mentor direct reports:continually assess capabilities provide a roadmap for career growth and institute goals to build / expand skills.
Keep in front of industrytrends and developments by conducting research engaging intrainingand attending industry events.

Required Skills

Industry Knowledge in marketinganalyticsand data(1stand 3rdparty data solutions data lakes data clean rooms aggregated and user level data).
Experience inintegratedmarketing related topaidmedia including budgeting revenue forecasting of coverage include Paid Social (Meta TikTok et al) YouTubeCTV (Samsung Peacocket al) and Linear TV
Expertiseinaudience-based marketing and data-driven advertising.
Solution development: analytic skills critical thinking and clarifying strategic & operational issues as relates to dataand -solving skills to drive issues to resolution.
Proven leadership ability and strong impactful client relationship experience.
Stellar communication and presentation skills: we need someone who is articulateengagingand straightforward and above all caneffectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs.
Ability to train and coach colleagues for growth: being organized anddetail oriented prioritizing work business writing & presenting conducting analysis and project management (scope budgeting timing).

Education and Experience

A university degreeand11years ofdata and analyticsexperience in advertising management consultingmarketingordigitalconsulting
Experience in paid mediaanalytics in the Entertainment category is desirable but notrequired
Knowledge of agency-side media campaign planning and execution process is desirable but notrequired New York: $120000.00-$230000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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