Senior Digital Strategy Manager

Beyond Plastics is in an exciting phase in its seven year history with multiple new initiatives and events increased staff a growing advocacy and organizing constituency and last year the publishing of our first book The Problem with anticipation of continued strategic impact Bennington College invites applications for a Senior Digital Strategy Manager with Beyond Plastics to lead digital outreach community engagement and marketing initiatives in order to optimize Beyond Plastics digital presence and advance marketing fundraising and organizational priorities.

Reporting to the Development Director the Senior Digital Strategy Manager will work with Beyond Plastics staff to foster engagement with multiple audiences and nurture our growing grassroots network. The ideal candidate will be a seasoned writer who will elevate Beyond Plastics digital storytelling to create and improve community connections inspire fundraising gifts and enhance Beyond Plastics visibility. This position offers a remote work arrangement.

Through creative online written and visual content coordinated social media and emails/texts and educational resources a monthly newsletter and virtual and in-person events this individual will design and implement mission-aligned campaigns to boost Beyond Plastics organizational calls to action. This individual will increase Beyond Plastics visibility amplify the vision and values and mobilize the grassroots base through effective digital storytelling.

Bennington serves a diverse student population inclusive of members of ethnically/racially minoritized international LGBTQIA and disability communities as well as diverse gender identities socioeconomic backgrounds religions and political beliefs. Our staff and faculty also reflect diverse and intersecting backgrounds and identities. All employees are expected to be respectful and responsive to these differences in the service of building a community that promotes student and employee success and community cohesiveness. Each individual (faculty staff and students) will be accountable for upholding these values. The Colleges approach to pluralism and inclusivityboth as fields of inquiry and practiceis to prioritize flexible thought and to invite the examination of access value power and privilege through its institutional policies and areas of study. We encourage applicants from diverse realms of interest backgrounds experience and accomplishment to apply.

General Responsibilities

The primary focus of the Senior Digital Strategy Manager will be to share the Beyond Plastics story to inspire engagement action partnership and funding support by maintaining consistent effective communication with all audiences. The Senior Digital Strategy Manager will have the following accountabilities:

Writing/Content Creation (50%)

• Lead execution of Beyond Plastics integrated digital written and visual content across all platforms.
• Build manage write and execute priority marketing email campaigns.
• Write and share monthly organizational newsletter including visual content.
• Develop public education materials and a framework for support of grassroots advocates.
• Maintain the Beyond Plastics website to highlight the most pressing priorities and new content.

Digital Outreach (20%)

• Lead Beyond Plastics comprehensive digital outreach (email SMS web) campaign strategy. Content creation includes written copy infographics emails newsletters videos and more.
• Optimize Beyond Plastics online giving experience focusing on compelling messaging and user flow ensuring automated gift acknowledgements and processing.

Website Management (10%)

• Manage organizational website and create content to drive traffic increase awareness raise funds and create grassroots action with user experience at the forefront.

Webinar Planning (5%)

• With President and Development Director manage ideation and planning of quarterly webinars.
• Ensure registration uploads emails tagging etc. to generate leads and follow-up.
• Design and email invitations track attendee registration and participation.
• Provide onsite technical support when Program & Digital Assistant is unavailable.

Database Management and Analytics (15%)

• Manage Action Network database with support of Program & Digital Assistant to engage Beyond Plastics supporters educate and mobilize grassroots communities and coordinate advocacy campaigns
• Serve as primary liaison to database consultants.
• Lead digital analytics across website emails texts and all digital fundraising campaigns with built-in tracking plans and measurement frameworks to share outcomes/impact of engagement and activities.
• In collaboration with Social Media Manager ensure consistency of social media statistics each month to guide future content creation.
  

Qualifications

• A Bachelors degree and a minimum of five years in the field of digital advocacy and fundraising.
• Proven strategic digital programming leader with a deep understanding of and acumen with digital tools cross-channel marketing and creating scalable systems for data tracking and reporting.
• A keen understanding and the ability to articulate via written content Beyond Plastics messaging about: environmental justice climate change issues plastics pollution and public health.
• Expertise in working directly in multiple digital systems including email and SMS platforms website building and hosting platforms digital organizing platforms social media and basic design programs.
• Experience in non-profit advocacy work issue based campaigns and community mobilization. A commitment to environmental advocacy and the mission and goals of Beyond Plastics
• Grounded in the connections between climate economic and racial justice and the ability to stay current and speak fluently about the intersections of these issues.
• A passion for storytelling particularly about issues related to human health and the health of our planet as well as the power of grassroots activism
• Technology: Highly competent in Google Workspace Action Network Canva Civic Shout Squarespace (or WordPress) Social Media. Video editing and graphic design skills using Canva Adobe Photoshop or other platforms.
• Excellent written communication skills.
• Skilled at managing projects with tight deadlines.
• Ability to work independently and within a team of highly motivated individuals.

All offers of employment are contingent on successful completion and acceptable results of a background check.

Compensation: The annual salary for this position starts at $105000.

ABOUT BEYOND PLASTICS

Founded in 2019 by Judith Enck Beyond Plastics is a growing project housed at Bennington College with the mission to end plastic pollution everywhere. Beyond Plastics focuses on policy and advocacy building a grassroots movement and educating the public to further its mission. You will be an employee of Bennington College working only on issues related to Beyond Plastics.

The College

Bennington College offers a comprehensive benefits program that includes medical dental vision life and long-term disability insurance retirement and tuition benefits including Tuition Exchange scholarships. The College also offers an on-site fitness center as well as generous time off benefits.

Bennington College is a small residential liberal arts college in southern Vermont long distinguished for its progressive approach to higher education. The College was founded in 1932 on the principle of active engagement in learning which is manifest in individualized plans of study developed by students together with faculty. We serve a diverse student population and our faculty and staff also reflect diverse backgrounds and identities. Our aim is to educate students towards self-fulfillment and constructive social purposes and we believe that equity diversity and inclusivity--in community and in curriculum--are vital to achieving those aims.

Nestled at the foot of the Green Mountains in Vermont the campus consists of approximately 370 acres. The College was named one of ten with the best architecture by Architectural Digest. From campus it is a short drive to the cultural offerings of the northern Berkshires in Massachusetts Albany New York and many of Vermonts top recreational centers. New York City Boston and Burlington Vermont are all within three and a half hours by car.