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Senior Digital Marketing Manager
Job Location:
Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 153000 - 170000
Monthly Salary:
Posted:
3 July 2026 (30+ days ago)
Posted:
Application Deadline:
30 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Department:
Job Summary
Role Details
- Location:
- San Francisco CA This role is based 2 days per week out of our San Francisco HQ and is not eligible for full-time remote work.
- Compensation:
- The annual salary range for this role is $153000 - $170000 in addition to equity & benefits.
The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location level job-related knowledge skills and experience will determine compensation.
About Gem
Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS CRM sourcing scheduling and analytics plus 800 million profiles to source from with AI built into every workflow. By eliminating the headaches of juggling multiple tools Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1000 organizations from startups to industry leaders like Zillow DoorDash and Asana trust Gem to fuel their growth. With an industry-leading 4.8/5 rating on G2 Gem is the platform recruiters actually love to use. Gem has raised $148M from renown investors including Accel Greylock ICONIQ Sapphire and Meritech.
With Gem you can experience the power of a truly connected recruiting platform one consistent interface unified data smarter AI recommendations and simplified permissions. Our customers achieve remarkable results.
Just as we strive to help our customers find great talent we also invest in our own people and culture. We are proud of the culture weve built and have recently been recognized as:
- Forbes Americas Best Startup Employersand 2026
- Great Place to Work Certified 2024
- Fortune Best Workplaces for Millennials 2023
The Team & Role
Gems marketing team is scaling fast and paid digital is the engine behind our pipeline growth. This role sits at the center of our demand generation motion owning the strategy and execution of Gems $1M annual digital advertising budget across Google Ads LinkedIn and emerging B2B channels.
Youll report to the Head of Demand Gen and work shoulder-to-shoulder with campaigns product marketing content SDRs revenue operations and sales. This isnt a set it and forget it media buying role. Youll build sophisticated multi-channel programs that create and capture demand for an AI-first recruiting platform selling into TA leaders recruiters and recruiting ops teams at companies ranging from 30 to 5000 employees.
The right person for this role is equal parts strategist and operator. You think in terms of pipeline and revenue not just clicks and impressions. Youre deep in Google Ads and LinkedIn Ads. Youve run account-based programs and know how to use intent data and enrichment tools to target the right accounts at the right time. You use AI tools daily to move faster test more and optimize harder. And you thrive in environments where you own the outcome end-to-end.
What Youll Do Day-to-Day
- Own and optimize paid campaigns across Google Ads LinkedIn Ads and other B2B platforms with full accountability for budget targeting creative and performance
- Manage and allocate a $1M annual digital advertising budget across search social display and ABM channels
- Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
- Design and run structured testing programs (A/B multivariate audience bidding) to continuously improve campaign efficiency and conversion rates
- Track analyze and report on pipeline-impacting metrics including CAC CPS2 pipeline influence and ROI on a daily weekly and quarterly cadence
- Partner with product marketing to align ad messaging with product positioning launches and competitive differentiation
- Collaborate with content and creative teams to develop high-performing ad assets landing pages and syndication programs
- Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce and accurate attribution tracking
- Align with SDRs and sales on targeting messaging and lead quality to ensure marketing-sourced leads convert at high rates
- Use AI tools to accelerate workflows: ad copy generation audience research performance analysis creative iteration and reporting automation
- Stay current with platform changes industry trends and emerging channels. Recommend and test new approaches
About You
- 5 years of B2B digital marketing experience with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
- Deep hands-on expertise in Google Ads: search display remarketing account structure bidding strategies and conversion tracking
- Deep hands-on expertise in LinkedIn Ads: sponsored content conversation ads audience targeting matched audiences and ABM campaigns
- Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
- Experience using intent data or enrichment tools (e.g. Vector Clay 6Sense DemandBase Bombora or similar) to inform targeting and campaign strategy
- Strong analytical skills with experience in marketing attribution (Bizible or equivalent) CRM reporting (Salesforce) and data visualization (Looker or similar)
- Comfort with marketing automation platforms (Marketo preferred) for lead flow scoring and campaign integration
- Demonstrated AI fluency: you actively use AI tools to improve campaign performance whether for ad copy audience analysis reporting or workflow automation
- Experience in B2B SaaS is required. HR Tech or recruiting industry experience is a plus
- Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously
- Startup or growth-stage company experience preferred. Comfortable with ambiguity shifting priorities and wearing multiple hats
Benefits
- Highly competitive salary & equity
- 10-year window to exercise your stock options
- Supportive Flexible Time Off program
- 16 paid holidays including regular company-wide wellness days
- Best-in-class medical dental & vision insurance
- $1200 annual stipend for learning and development opportunities
- 16 weeks of Paid Parental Leave for birthing and non-birthing parents
- New Parent Perks totaling $1500 and flexibility upon return to work
Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem were committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences and know that our diverse team is a strength that drives our success.
Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation please email us at well work with you to meet your accessibility needs.
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By clicking Submit Application you acknowledge and agree that you have read and understand Gems Candidate Privacy Statement including the information provided on how Gem processes your personal data and your related rights as set forth therein.
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Required Experience:
Manager
