Senior Digital Fundraising Strategist

GBH enriches peoples lives through programs and services that educate inspire and entertain fostering citizenship and culture the joy of learning and the power of diverse perspectives.

At GBH we believe in the advantages of coming together to build community mentor and learn from colleagues and connect more deeply with our mission. As a result the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week every Tuesday and Wednesday Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

DEPARTMENT OVERVIEW

The Membership team part of GBHs Development division enables the WGBH Educational Foundation to fulfill its public media mission by raising individual contributions in support of television radio and digital programming as well as special projects across GBH the Cape & Islands Radio Station (CAI) and New England Public Media (NEPM). Membership oversees directresponse fundraising and member engagement efforts that generate essential resources for the organization and collaborates closely with GBHs National Production Units and the Contributor Development Partnership (CDP) which supports GBH CAI and NEPM members and viewers nationwide.

JOB OVERVIEW

Reporting to the Managing Director of Digital Revenue this role leads the strategy hands-on execution and optimization of multi-channel digital fundraising campaigns for GBHs iconic National Production brands. As part of an agile highly collaborative digital revenue team you will play a key role in building and scaling a new modern digital fundraising model from the ground up. This position directly drives revenue and donor acquisition across digital platforms including email SMS web social media and YouTubeconverting national content consumers and fans into active donors and building a robust pipeline for long-term growth. Blending conversion-focused strategy with technical execution the role requires expertise in digital direct response cross-channel audience engagement and campaign operationsmanaging the full lifecycle from brief and deployment to multivariate testing and performance analytics.

RESPONSIBILITIES

Fundraising Campaign Strategy & Execution

Develop and manage the strategy for individual fundraising and stewardship campaigns defining goals analyzing data and audience needs and designing messaging arcs across channels.

Lead the day-to-day hands-on execution of multi-channel campaigns across email SMS and other digital platforms managing the production calendar and ensuring flawless deployment. Collaborating cross-functionally to get things done.

Serve as the project manager for the campaign portfolio coordinating with the Creative team data and content stakeholders to ensure all components are delivered on time and aligned with strategic goals. Senior Digital Fundraising Strategist

Write and edit compelling donor-centric copy for emails landing pages and SMS messages that drive action and reflect the GBH brand. Cross-Team Collaboration

Be an active part of the cross-functional digital fundraising team with each national production unit. As part of this you are a digital fundraising partner for national production unit teams translating their program goals into actionable digital campaigns and providing expert guidance on best practices.

Contributes to the development of campaign planning tools templates and playbooks to streamline the workflow from request to deployment.

Collaborate with the team to define segmentation targeting and personalization tactics for each campaign.

Campaign Performance and Optimization

Create and manage a testing roadmap within the campaigns to continuously optimize engagement conversions and revenue.

Monitor and report on campaign performance metrics delivering actionable insights and recommendations to stakeholders for future campaign improvement.

Design and execute targeted lifecycle automations such as welcome series donor recapture and sustainer upgrade campaigns.

SKILL SET

Proven success managing a portfolio of digital fundraising campaigns from concept to completion from single-day giving events to multi-touch stewardship series.

Experience in a fast-paced agency or a large matrixed organization demonstrating a strong ability to manage multiple projects and stakeholder priorities effectively.

Excellent project management skills with a proven track record of managing complex campaigns from start to finish.

Hands-on expertise with marketing automation and CRM platforms

Strong analytical skills with a proven ability to use campaign performance data to inform strategy.

Exceptional copywriting and editing skills with a focus on donor-centric fundraising appeals.

Direct experience in a nonprofit or public media environment.

Experience with project management tools.

Knowledge of A/B testing methodologies and experience designing and analyzing tests.

EDUCATION AND EXPERIENCE

• Bachelors Degree or equivalent work experience required.

• 4 to 6 years of hands-on experience in digital fundraising or direct-response marketing.

JOB SPECIFICS

Staff

Hybrid

LOCATION

1 Guest Street Boston MA 02135

Thispositionis located in Boston MA and requires on-site presence.