Senior Demand Generation Specialist

ECP is a market-leading SaaS platform built for senior living communities. We help operators run more efficient communities and deliver better care to residents. Today more than 8500 communities across the U.S. run on ECP.

Were growing and were building the marketing team to match.

Were hiring a Demand Generation Strategist to own pipeline from marketing. This is a new role the foundation is in place but theres real runway to build test and shape how demand gen works at ECP including how AI fits into the mix. Its a chance to make a measurable impact on pipeline at a company thats already a market leader in senior living.

That means building running and improving the programs that move prospects from first touch to sales-accepted opportunity. Youll manage paid media email content campaigns lifecycle programs and generate qualified pipeline.

This role also sits at the intersection of marketing and AI. Youll actively use and build AI-powered workflows and tools to improve targeting speed and campaign output. Not as an experiment as part of how the work gets done.

Youll report to the Marketing Director and work closely with Sales Creative and Content.

• Pipeline contribution from marketing campaigns
• Full-funnel performance from first touch through opportunity creation
• Multi-channel demand generation programs across paid email content and events
• AI tools and agent-based workflows that improve campaign performance and speed
• Lead generation and nurturing programs in HubSpot workflows segmentation routing
• Conversion rate optimization across the funnel visitor lead MQL SAL opportunity
• A/B testing across campaigns landing pages and emails
• Paid media (Google Meta etc) as part of a broader pipeline strategy
• Campaign reporting focused on pipeline not activity
• Sales alignment on lead quality follow-up and SAL conversion

Required:

• 4 years in demand generation performance marketing or a closely related role
• A track record of owning pipeline targets not just running campaigns
• Hands-on experience with Google Ads and Meta Ads
• Proficiency in HubSpot workflows segmentation reporting
• Strong grasp of full-funnel metrics: MQL SAL opportunity creation pipeline contribution
• Experience translating funnel data into campaign decisions
• Has built or actively uses AI tools or automations in a marketing context
• Comfortable working directly with Sales Creative and Leadership
• Strong written communication
• Experience in B2B SaaS or healthcare technology
• Familiarity with senior living long-term care or similar regulated markets

Required Experience:

Senior IC