Senior Data Analyst, CRM

• Analyze the customer lifecycle to find growth upgrade and retention opportunities.
• Deliver pre-campaign analysis that shapes audience offer and touch structure.

• Build and maintain propensity models for retention churn and switching using Python and machine learning methods.
• Use model outputs to redefine segments and priorities with the Strategy team.

• Forecast campaign performance and set KPI targets before launch.
• Lead post-campaign analysis and explain what worked what didnt and what to change next.

• Own the measurement framework across email push RCS/SMS and Shop App push.
• Define CID and UTM tracking standards and validate them in Adobe Analytics.
• Design A/B and multivariate tests set sample sizes and read significance.
• Connect CRM engagement with onsite behavior in Adobe Analytics and Google Analytics to measure the full journey from message to purchase.
• Analyze search demand and query behavior with Google Search Console and SEMrush to inform targeting timing and messaging.
• Analyze social conversation and sentiment with social listening tools to read customer response to launches and campaigns.
• Combine CRM onsite search social and paid media data into integrated campaign analysis and reporting.

• Guide analysis of the CRM creative taxonomy against performance (subject lines modules copy visuals).
• Apply AI and LLM tools to speed up analysis and reporting.
• Review the Junior Data Analysts reports and set analysis standards for the team.

• 6 years in marketing analytics CRM analytics or data science with analysis experience across multiple data sources (CRM onsite search social and paid media).
• Advanced Python and SQL; hands-on experience building propensity or churn models.
• Hands-on experience with at least one enterprise CRM platform such as Adobe Campaign Salesforce Marketing Cloud or Braze.
• Strong hands-on experience with both Adobe Analytics and Google Analytics (GA4) including campaign tracking (UTM/CID) and CRM-to-onsite journey analysis.
• Experience analyzing customer search behavior with Google Search Console SEMrush or similar tools.
• Experience analyzing customer social response with social listening tools such as Brandwatch Sprinklr or Talkwalker.
• Experience analyzing paid media data and combining it with CRM and onsite data for integrated campaign analysis.
• Proficiency in Tableau or similar BI tools.
• Solid grounding in experiment design and statistics.
• Ability to translate analysis into clear recommendations for strategists and senior clients.
• Experience with an enterprise customer data platform (CDP) is a plus.
• Must be able to work the hybrid schedule at the agency in Plano Texas.

Required Experience:

Senior IC