Senior Copywriter

As aSenior Copywriteratdotdotdashyourea hands-on thinkerstoryteller and maker whoisascomfortable creating concepts forcutting-edgebrand activations and digitalproducts asyouare crafting compelling brand narratives across all words andyouknow when to leave them out.

Youvenailed a few brands already tone and voice insight-driven comms exciting digital and experiential activations.Yourea culturalexplorerendlessly fascinated and always wanting to know and experience more(not just through a screen.)Youreexcited byinnovation butcan see past the hype to find the unexpected ideas hiding in AI and other breakthroughtechnology.

KEY RESPONSIBILITIES:

• Lead the development of brand narratives campaign ideas and written executions for integrated and non-traditional campaigns spanning digital experiential content and innovation-driven projects.

• Work under ACDs/CDsto driveprojects from concept through execution translating strategy into compelling ideas and messaging while delivering strategically sound client-ready work.

• Collaborate closely with art directors designers strategists technologists and experience teams to develop concepts and bring them to life with exceptional craft and clarity.

• Champion the brand voiceandalsothe voice of the consumer giving ideas andworkauthenticity anda human dimension.

• Ensurethe quality and impact of writingmeetsboth agency and client standards.

• Step up into client facetime writing and crafting the decks and getting clientshypedabout the work while listening to feedback and translating into creative action.

• Be the senior creative in the room: solve problems bring lateral thinking supportleadershipand mentor more junior creatives(not just the writers).

• Dontjust follow culture. Loveitandknowwhatsreal and whats hype.Dontjustfollowcritiqueand always ask whats exciting about this

• Inspire teammates through curiosity experimentation and a strongmakermentality.

QUALIFICATIONS:

• 7 years of creative industry experience (or relevant equivalent) with at least5 years as acopywriter(or comparable level).

• A portfolio of culturally relevant andinsight-groundedworkthat includes narrative and comms social and integrated experiential and product writing and ideation.

• Comfortable with AI not just as a creative toolkit but as a product and channel.Youveworked withpromptengineersandyouvecrafted a few yourself building agents with personality as well as function.

• Expert in conceiving and executing narratives through compelling content formatsincludingsocial experientialdigitaland retail.

• You thinkholistically aboutbrandsandhave experience crafting howtheycometo life through a persona tone and voice purpose and positioning that inform copyguidelines and messaging toolkitsas well as content and editorial strategies and franchises.

• Acreatively holisticpoint of view respecting designstrategyand tech without always staying in your lane.

• Strongpresentationability(IRL and virtual).You can convey a cohesive narrativeto sell ideas.

• Skilledin design tools particularly Figma and the spectrum of writing and presentation tools (including Microsoft 365 Google Keynote).

• An understanding of emerging technologies and concepts.