Senior Copywriter

Hudson Rouge is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy media strategy activation digital social earned media production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices New York Detroit Shanghai Toronto and Mexico City and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.

About WPP

Hudson Rouge is part ofWPP the trusted growth partner for the worlds leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open WPP unites cutting-edge media intelligence and data solutions creativity production enterprise solutions and expert strategic counsel.

THE OPPORTUNITY

Senior Copywriter

We are seeking a versatile ideas-first Senior Copywriterto join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channelswhether its a high-impact social campaign a targeted digital experience or a premium physical activation.

In this role you will partner closely with art directors and designers to shape our primary clients narrative. You should have the confidence to pitch your ideas back up your creative choices and execute them beautifully. If you have a passion for premium branding love a fast-paced agency vibe and want to see your concepts come to life we want to hear from you.

What Youll Do

Big Ideas & Multi-Channel Campaigns

• Brainstorm & Build:Partner with Art Directors and Designers to co-create fresh integrated campaign concepts from scratch.
• Translate Briefs:Turn strategy and insights into compelling human stories that span digital print and experiential channels.
• Master the Premium Voice:Elevate the clients brand narrative by injecting a sophisticated luxury tone into every piece of copy.

Digital Experiences & Web Content

• Craft Web Journeys:Write engaging high-performing copy for websites landing pages and interactive digital spaces.
• Actionable Writing:Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
• Organic Reach:Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.

Performance Copy & Social Advertising

• Thumb-Stopping Ads:Write snappy impactful copy for paid social display banners and search engine ads.
• Test & Learn:Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.

Email Journeys & Nurturing

• Engaging Email:Write compelling subject lines and narrative flows for premium lifecycle promotional and automated email campaigns.

What You Bring

• Experience:5years of copywriting experience ideally within an agency or fast-paced creative environment.
• Luxury Tone:A proven ability to write with a high-end premium aestheticknowing how to make a brand feel exclusive and aspirational.
• Multi-Channel Portfolio:A strong portfolio showcasing big-picture creative thinking and work that livesharmoniously jacross multiple media channels. (Automotive experience is a huge plus but not a dealbreaker!).
• Tech Stack:Fluency inFigmafor collaborationConfluencefor documentation and familiarity working alongside design teams inAdobe Creative Suite.
• Collaborative Spirit:A drive to work seamlessly with strategists project managers and clients to bring groundbreaking work to life.

Location & Work Style

• Onsite Hub:This is a role based out of ourDetroitoffice.
• The Split:You will collaborate onsite with the team34 days a week with the remaining days open for hybrid/emote work.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office an average of four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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