Senior Content Associate, Lifecycle Marketing

Betterment is a leading technology-driven financial services company that offers investing savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission to empower people to build wealth with confidence and ease. Were headquartered in NYC and offer hybrid NY-based positions (four days / week in-office with no required office days during the summer and winter holidays).

As a Senior Content Associate youll start every project with a deep understanding of insights: customer personas needs behaviors data. With this foundation youll write edit and shape high-impact content across our customer lifecycle channels: email content cards push in-app social and more. Youll also contribute editorial and social content to our blog and owned channels with an eye toward visibility in AI-driven discovery (AEO/GEO).

Youre a strong writer but youre also a brand expert and a sharp editor. The judgment you bring to your work is the job. Reporting to the Senior Director Content and Narrative Strategy youll be at the forefront of using AI tools including custom in-house agents to scale your output. Not slop (never slop!) but customer-centric brand-fluent messaging that helps drive engagement and results.

This role is based out of our NYC office. Below weve reflected the base salary range for this position. Actual salaries may vary depending on factors including but not limited to location experience and performance. The range listed is just one component of Betterments total compensation package for employees.

• New York City: $94500 - $110000

This job may also be eligible for variable compensation in the form of a company incentive bonus.

• Produce lifecycle and customer marketing content in close collaboration with product marketing CRM social design comms and compliance. Your campaigns will be driven by specific audience segments and the products that fit them.
• Develop content at scale bringing brand voice editorial judgment and an eye for compliance to every output while using AI as a force multiplier.
• Build scalable systems (ex: copy banks variant libraries templates) that improve speed and consistency.
• Write editorial and social content for our owned channels specifically structured for AEO/GEO citability.
• Contribute to the evolution of our AI workflows flagging where our custom agents tools and processes can be improved and working to build new solutions.

• 3 years of experience in content marketing lifecycle marketing or editorial with a degree in marketing PR English finance or a related field.
• Strong editorial instincts: You understand the nuances of language and why every word in its particular place matters. You can pick up a brand voice and flex it for different audiences. Your work is equally as compelling as it is compliant and you are comfortable working within a regulated industry.
• Cross-functional thinking: Youre a marketer a brand strategist a writer and an editor. You can take insights and turn them into high-impact marketing.
• Fluency with AI writing tools: You already use them and you have opinions about when they help and when they dont.
• Working knowledge of AEO/GEO: Youre an early adopter of the new world of LLM discoverability and youre comfortable reviewing analytics and writing with performance in mind.
• Drive: You can handle multiple projects at once and have the initiative to see them forward in collaboration with various partners.
• Experience in or passion for financial services: You understand personal finance products their purposes and their benefits and you can make them feel accessible to anyone.

We change lives

Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact always laddering up to our mission; to empower people to build wealth with confidence and ease.

We set audacious goals

We set them for the company our customers and ourselves and we wont stop until we reach them. We dont just show up; we give our all then celebrate our wins.

We value all perspectives

When we collaborate were at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We simplify financial services

Were financial services pioneers always finding new ways to improve optimize and enhance. Constant improvement is in our DNA.

Our Commitment to Your Total Well-being:

• We offer a competitive suite of benefits including medical dental and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
• Ownership: Equity for all employees including new hire and refresher grants.
• Time: Flexible paid time off paid parental leave and a fully paid four-week sabbatical in your sixth year.
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.

Well take a few weeks to review all applications. If wed like to spend more time with you well reach out to arrange next steps which will include 3-4 sets of meetings with your future colleagues.

In the interview process well look to learn more about your skills experiences capabilities and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role we may ask you to complete a case study exercise or technical assessments as we want to collect a robust set of data points to better inform our decisions.

On average it takes us around 3-5 weeks to make a hiring decision depending on your availability and sense of urgency. As a best practice we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that as we usually receive an overwhelming number of applications for open positions were unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process please reach out to your recruiter.

Please note that in any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

Were an equal opportunity employer and comply with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color religion creed national origin or ancestry ethnicity sex gender (including gender nonconformity and status as a transgender or transsexual individual) sexual orientation marital status age physical or mental disability citizenship past current or prospective service in the uniformed services predisposing genetic characteristic domestic violence victim status arrest records or any other characteristic protected under applicable federal state or local law.