Senior Connections Strategist
Posted:
23 August 2026 (28 days ago)
Application Deadline:
20 November 2026
Vacancies:
1 Vacancy
Job Summary
Cheil USA/Dallas/Strategy
Senior Connections Strategist
Senior Connections Strategist
About Us
We are Built to Connect.
At Cheil Worldwide we create connected experiences that move people with work thats bold enough to stand out clear enough to be understood and enduring enough to be remembered. Born from technology and built from one of the worlds largest tech ecosystems we move with innovation not after it.
Today brands exist in a constant stream of interactions where every moment is an opportunity to connector be ignored. Thats why we design connected experiences across online offline and emerging touchpoints blending data insights creativity and technology to build whats next not just respond to whats now.
Our approach integrates experiential with data-driven creatively led marketing grounded in cultural relevance and built to grow brands.
Cheil USA serves as the lead agency for Samsung. And while Samsung remains a key partner our work extends across a growing portfolio of globally recognized brands. Powered by a team of 200 creative problem-solvers we thrive on pushing boundaries and redefining how brands engage with people.
We are looking for people who chase the Never Been Done Before. Curious thinkers. Driven doers.
We Create Connected experiences that matter.
Strategy at Cheil is for those who believe its still important to make a stir. To push for strategic thinking that generates excitement but also causes some noticeable commotion along the way. Its your confidence operating in that safe discomfort that generates breakthrough ideas and builds modern resilient brands along the way.
You are provocative. Big thinking. Challenger of assumptions. Unmistakable and irreplicable in a room.
Formulas are your enemy. Dull work makes you ill. You have the courage to interrogate safe thinking and conviction to follow through.
About the opportunity
The Senior Connections Strategist is responsible for developing holistic omnichannel communications strategies that connect audience insights culture media and creative ideas to achieve business objectives across paid owned earned and commerce channels.
This role partners closely with account creative and analytics teams to identify growth opportunities and translate business objectives into integrated communications plans while overseeing media investment measurement and innovation.
This role reports to the Head of Strategy & Intelligenceand will focus heavily on Samsung helping shape the future of one of the worlds most recognized brands across multiple audiences channels and experiences as well as other select pieces of business.
Key Responsibilities
- Develop integrated communications and channel strategies grounded in consumer insights.
- Lead end-to-end communications and media strategy across all channels.
- Develop audience-first connection plans aligned with brand and business objectives.
- Translate research cultural trends and audience behaviors into actionable recommendations.
- Define measurement frameworks and optimize performance using analytics.
- Partner with creative media and account teams throughout campaign development.
- Identify new growth opportunities and strategic initiatives for clients.
- Present strategic thinking and recommendations to internal teams and clients.
- Collaborate across disciplines to ensure campaigns are connected across paid owned and earned channels.
- Support measurement frameworks and optimize strategies based on performance.
Qualifications
- 57 years of communications planning media strategy or integrated marketing experience.
- Strong understanding of audience strategy measurement and marketing analytics.
- Agency experience preferred.
- Solid analytical and storytelling skills.
- Experience using research and audience insight tools.
- Excellent presentation and client communication skills.
Location
This role is based in Plano Texas with a hybrid work schedule. Candidates must reside in or be willing to relocate to the Dallas-Fort Worth area. Travel may be required based on client and business needs.
Required Experience:
Senior IC
About Company
Cheil USA drives brand growth through creative strategy, digital innovation, and experiential solutions that create connected experiences that matter.