Senior Communications Manager, Recruitment Marketing

We are seeking an experienced Senior Communications Manager Recruitment Marketing to lead high-impact talent attraction and outreach initiatives supporting federal hiring programs with a focus on military veteran and law enforcement recruitment. This role will oversee the strategy execution and optimization of integrated recruitment marketing campaigns designed to drive candidate awareness engagement and conversion across hard-to-fill and mission-critical roles.

The ideal candidate brings a strong background in federal recruitment marketing strategic communications stakeholder engagement and campaign management along with experience leading cross-functional teams and managing a large complex portfolio budget. This individual must be comfortable operating in a highly visible environment partnering with government clients internal leadership creative teams recruiters and external vendors to deliver measurable hiring outcomes.

Job Location

Must live in the Washington DC Metro Area and be able to travel within the area.

What You Will Be Doing

• Lead end-to-end recruitment marketing programs for federal military and law enforcement hiring.

• Develop and execute outreach strategies aligned to mission priorities and hiring goals.

• Oversee integrated campaigns (digital events employer branding partnerships communications).

• Serve as primary advisor to government stakeholders providing strategic guidance and performance insights.

• Translate hiring challenges into targeted data-driven marketing solutions.

• Manage campaign execution timelines and performance optimizing for engagement pipeline and ROI.

• Guide messaging content and creative to ensure strong brand alignment and audience impact.

• Lead and mentor cross-functional teams driving accountability and high performance.

• Manage large program budgets and oversee vendors to ensure quality efficiency and compliance.

• Track KPIs and deliver executive reporting to continuously improve program outcomes.

Basic Qualifications

• Bachelors degree in Marketing Communications Public Relations Business Human Resources or a related field.

• 8 years of experience in program management recruitment marketing talent attraction workforce communications or related functions.

• At least 5 years of experience managing cross-functional teams and overseeing external vendors or partners.

Preferred Qualifications

• Demonstrated experience supporting federal hiring military recruitment veteran outreach or law enforcement recruiting initiatives.

• Experience managing complex multi-channel recruitment marketing campaigns from strategy through execution.

• Proven success engaging with senior stakeholders and leading client-facing programs.

• Strong budget management experience including responsibility for a large portfolio budget.

• Experience supporting federal agencies defense organizations public safety agencies or workforce programs tied to national security military or law enforcement missions.

• Knowledge of recruitment marketing best practices employer branding audience segmentation and candidate journey design.

• Familiarity with veteran hiring programs military transition pipelines law enforcement talent markets or cleared recruiting environments.

• Experience working in a matrixed environment with creative digital recruiting and client teams.

• Strong analytical skills with the ability to interpret campaign and hiring data to drive strategy.

• PMP marketing or communications-related certification is a plus.

Professional Skills

• Excellent written and verbal communication skills including presentation and executive briefing experience.

Bot and Third-Party Applications

Please note that this application must be submitted directly by the applicant for consideration.Failure to do so may result in the application being excluded for consideration.Applicants needing an accommodation for disability or religious purposes in connection with the application process should contactfor assistance.

Working at ICF

Pay Range - There are multiple factors that are considered in determining final pay for a position including but not limited to relevant work experience skills certifications and competencies that align to the specified role geographic location education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is: