Senior Communications Design

Agency:

Job Function:

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Job Description:

DISCIPLINE OVERVIEW: COMMUNICATIONS DESIGN
Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned earned and paid ecosystem in order to achieve a desired behavioral outcome.
Initiatives Communications Design team is creating the future of planning. Borrowing skills from User Experience Digital Public Relations and Content these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning) Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful.
The Communications Design team dynamically brings brands to life through their actions. They:
Are experts in consumer and communications behavior and how changes in behaviors are creating new opportunities for connection
Lead the creation of the dynamic ecosystem approach to deliver a strategy
Work with partners (media creative technology platforms Specialty Business Units) to curate how a brand should connect within culture
Lead the identification of the right audiences to address how to meet business goals and guide the quantification of connection encounters holistically
Champion innovative forward thinking activities that help brands create value with their audience.

ROLE OVERVIEW: SENIOR COMMUNICATIONS DESIGNER
As Senior Communications Designer you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You are responsible for helping to strategize produce and make sense of the key media consumer and market intelligence required to your clients connections plan.
You have a passion for brands media and ideas and within the team are considered the go-to-person on the latest news and innovations going on in media. You spend time with media partners understanding their offerings in detail and are up to speed on all the intricate tactics available to brands today from new platforms to new targeting opportunities. You are an important part of the idea design the development of the communications architecture and tactics and the activation of direct digital media plans.
In this role you produce and analyze consumer brand and marketing intelligence for the communications plan development. You have a good understanding of the communications planning process and are able to help mine through tools like Matrix and audience and competitive data from MRI client and desk research to set the most appropriate communications goals for a given task and understand the right channels and approaches to addition you have the ability to negotiate media plans with digital direct partners make recommendations to clients and ultimately activate digital direct media.

ROLE AND RESPONSIBILITIES:
Client
Contributor to impactful communications plan development to meet client needs and deliver communications idea
Responsible for accurate ongoing management and team dissemination of client facing information (i.e. flowcharts wholistic media plans creative documentation etc.)
Internal
Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
Work with media vendors and cross-channel activation teams to maintain and share intelligence regarding media opportunities as it relates to clients audiences and categories for use in planning and ideation
Support the Communication Design Managers and up in researching relevant innovations audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea

Accurately manage budgetary updates throughout a Fiscal Year
Commercial
Contributor to Specialty Business Units revenue growth through planning outcomes
Contributor to organic revenue from communications design

Key Performance Indicators (KPIs):
- Client
Able to research and generate key media inputs for best in class communications planning solutions that propel the communications idea
- Internal
Able to deploy tools and techniques to deliver best in class communications planning outcomes across OESP
Able to manage media planning process within OMC proprietary tools ensuring accuracy of information
Contribute to the RFP process including undertaking key audience analysis and runs to shape partner selection together with Partnership colleagues
Create positive relationships with media vendors to assist in the media planning and ideation process

Manage digital partner negotiations and campaign details
- Commercial
Contributor to client KPI delivery through the provision of best practice timely accurate planning information and intelligence

QUALIFICATIONS:
Bachelor degree in related field or equivalent work experience
2 years in integrated planning role in media publisher/vendor or communications discipline (digital content)
Category or audience experience as relevant per assignment
Proven ability to develop and maintain strong professional relationships with clients colleagues and vendors
Excellent written verbal communication and presentation skills
Strong time-management and organizational skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word Excel PowerPoint etc.)
Experience analyzing data and market research
Experience delegating assignments to junior staff
It is the policy of Initiative division of the Omnicom to provide equal employment opportunities to all employees and applicants for employment without regard to race color ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information veteran status disability or any other basis prohibited by applicable federal state or local law.

$75000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.