Senior Client Strategist (Digital & Growth)

ABOUT US

321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect inspire and engage. We thrive on collaboration agility and heartand were powered by teammates who focus on what matters bring proactive solutions to the table and take full ownership of their work. We believe great work starts with great people and were looking for one more to join the team.

ABOUT THE ROLE

As a Senior Client Strategist at 321 youll serve as the strategic leader for a portfolio of growth-focused clients helping them achieve measurable business results through modern marketing strategies.

Youll act as a trusted advisor to business owners and leadership teams connecting business objectives with marketing execution across paid media CRM customer journeys websites automation creative and analytics. Working alongside our Digital Media Creative CRM and Development teams youll ensure every initiative supports a unified strategy designed to generate qualified leads improve conversion rates and increase revenue.

Success in this role isnt measured by how many campaigns you personally executeits measured by your ability to develop strategies uncover opportunities solve business challenges and guide clients toward sustainable growth.

This role is ideal for someone who combines strategic thinking with strong digital marketing expertise and enjoys partnering with clients to solve complex marketing challenges.

WHAT YOULL DO

Client Strategy & Leadership

• Serve as the strategic lead for a portfolio of growth-focused client accounts.
• Build trusted relationships with business owners and key stakeholders.
• Lead quarterly business reviews planning sessions and growth strategy meetings.
• Translate business objectives into actionable marketing strategies.
• Develop annual and quarterly marketing roadmaps aligned with client goals.
• Serve as the primary strategic advisor across paid media CRM websites automation creative and analytics.
• Identify new growth opportunities and recommend strategies that increase leads revenue and long-term customer value.

Growth Strategy

Develop and guide integrated marketing strategies across:

• Paid digital advertising
• Lead generation
• Customer acquisition
• CRM and marketing automation
• Sales funnels
• Landing pages
• Conversion rate optimization
• Email marketing
• SEO and content strategy
• Customer retention
• Reporting and attribution

Understand how every marketing channel contributes to revenue and build strategies that maximize business growth.

Paid Media Strategy

Partner closely with our Digital Media team to:

• Develop paid media strategies across Google Ads Meta Local Services Ads LinkedIn YouTube and emerging platforms.
• Review campaign performance and optimization opportunities.
• Recommend budget allocations based on business goals and performance.
• Analyze lead quality conversion rates ad spend and return on ad spend.
• Guide creative messaging and offer strategy based on customer insights.
• Ensure paid media efforts align with the overall customer journey.

While our Digital Media team manages campaign execution youll provide strategic oversight and direction.

Funnel & Customer Journey Strategy

Design and optimize complete customer acquisition systems by helping clients improve:

• Customer journeys
• Sales funnels
• Landing pages
• Lead capture forms
• Appointment-booking processes
• Lead nurturing
• Follow-up automation
• Sales pipeline performance
• Customer retention and reactivation

Identify bottlenecks throughout the funnel and create strategies that improve conversion at every stage.

CRM & Automation Strategy

Guide clients on CRM and marketing automation best practices using platforms such as:

• GoHighLevel
• HubSpot
• Salesforce
• Similar CRM platforms

Develop recommendations around:

• Email marketing
• SMS automation
• Pipeline automation
• Lead routing
• Customer segmentation
• Review generation
• Referral campaigns
• Customer retention strategies

Performance Analytics & Business Insights

Monitor and interpret performance using key business metrics including:

• Return on ad spend
• Customer acquisition cost
• Cost per lead
• Cost per qualified lead
• Conversion rate
• Lead-to-customer rate
• Pipeline value
• Customer lifetime value
• Revenue attribution

Present monthly performance reports that clearly communicate results identify opportunities and provide actionable recommendations focused on business growth.

Cross-Functional Leadership

Collaborate closely with our:

• Digital Media team
• Creative team
• CRM and Automation team
• Web Development team
• SEO and Content team

Provide strategic direction while ensuring all departments remain aligned around client objectives and business outcomes.

Agency Growth

• Identify opportunities to expand client engagements through strategic recommendations.
• Support new business presentations and strategic planning initiatives.
• Contribute to the continuous improvement of agency processes workflows and strategic offerings.
• Stay current on emerging marketing technologies AI tools platform updates and industry best practices.

WHO WERE LOOKING FOR

Were looking for a strategic growth-minded marketing professional who understands how modern marketing systems work together to drive measurable business results.

The ideal candidate combines business acumen with digital marketing expertise and can confidently lead conversations around paid media CRM strategy customer journeys marketing automation analytics and conversion optimization. Youre proactive consultative and comfortable challenging assumptions while helping clients make informed business decisions.

You thrive in a collaborative agency environment enjoy solving complex marketing challenges and naturally think beyond campaigns to focus on long-term business growth.

IDEAL EXPERIENCE

The ideal candidate has experience with:

• Direct-response and performance marketing.
• Paid media strategy across Google Ads Meta LinkedIn YouTube and Local Services Ads.
• CRM platforms and integrations including GoHighLevel HubSpot Salesforce or similar systems.
• Customer journey mapping lead nurturing sales funnels landing pages and conversion rate optimization.
• Marketing automation email marketing SEO content strategy website optimization analytics attribution and reporting.
• Interpreting marketing performance metrics including ROAS CAC CPL conversion rates pipeline value and customer lifetime value.
• Managing multiple client relationships in a fast-paced agency environment.

Preferred Industry Experience

• Home services marketing including roofing and contractor-based businesses.
• Law firm and legal marketing.
• Other lead generation-focused industries.

WHAT SUCCESS LOOKS LIKE

Success in this role means you:

• Lead and continuously evolve each clients integrated marketing strategy with a focus on measurable business growth.
• Own and drive the marketing plan while proactively identifying opportunities to improve performance.
• Bring strategic recommendations backed by data customer insights and business objectives.
• Understand how brand strategy creative websites SEO content paid media CRM sales funnels customer journeys marketing automation analytics and reporting work together to drive awareness engagement leads customer retention and revenue.
• Identify performance gaps operational challenges and growth opportunities early then develop clear action plans to improve results.
• Confidently lead strategic conversations that help clients make smarter marketing and business decisions.
• Partner effectively with internal teams to ensure strategies are executed successfully across every marketing discipline.
• Hold yourself clients and internal teams accountable for delivering measurable outcomes.
• Thrive while managing multiple complex client accounts in a collaborative fast-paced agency environment.
• Focus on long-term business growthnot simply completing marketing tasks or executing individual campaigns.

WHAT YOU HAVE

Required Qualifications

• 5 years of experience in client strategy digital marketing account leadership growth consulting or marketing strategy within an agency environment.
• Strong understanding of paid digital advertising and performance marketing.
• Experience developing direct-response growth strategies that connect marketing performance to business objectives.
• Experience working with CRM platforms integrations and marketing automation systems.
• Deep understanding of customer acquisition lead generation funnel structure lead nurture and conversion optimization.
• Strong understanding of ad spend ROAS CAC CPL lead quality and revenue attribution.
• Strong analytical skills with the ability to interpret performance data and communicate actionable insights.
• Excellent presentation communication and relationship-building skills.
• Highly organized with exceptional project management and prioritization abilities.
• Comfortable working cross-functionally with creative digital media CRM development content SEO and leadership teams.
• Passion for continuous learning innovation and helping clients grow.

Nice to Have

• Experience developing growth strategies for lead generation-focused or service-based businesses.
  
• Experience working with CRM platforms such as GoHighLevel HubSpot or Salesforce.
• Experience with project management and collaboration tools including ClickUp.
• Experience working in a fast-paced agency environment managing multiple client accounts.
  

REPORTING STRUCTURE

This position reports to the Director of Client Sucess and partners closely with Client Success Digital Media Creative CRM SEO Content and Development teams to deliver integrated marketing strategies that drive client growth.

Required Experience:

Manager