Senior Business Systems Analyst

A division of Publicis Groupe Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate develop and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement CRM and commerce Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means were untethered from any specific medium or methodwe go where ideas will work best.

We are an expanding network with more than 5000 employees with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish Digitas Arc Worldwide Saatchi Saatchi X Plowshare 3Share Epsilon Auto and the Publicis Commerce Exchange.

TheSr. Campaign Business Systems Analystwill contribute to and executeclient multi-channel campaignsandad-hoc reporting deliverablesvarying from simple recurring campaigns to large complex analytic extracts. Responsibilities include working with the team toscope document design QA and produce marketing campaigns. This individual will function as aliaisondirectly supporting the client their partners and the internal account teams with a strong emphasis onSQL-based campaign executionandAI-enabled analysis and optimization.

The Sr. BSA will be expected to manage the following responsibilities:

• Design build and execute multi-channel campaignsleveragingSQL-based campaign tools and internal platforms(e.g. internal SQL-based tools; experience with platforms such as Adobe Campaign or IBM Unica Campaign is a plus but not required).
• UseSQLto build audience segments define selection logic and support campaign workflows and analytic extracts.
• Performdata issue investigationas it pertains to campaigns and audience selections.
• Providetechnical expertisein identifying evaluating and developing campaign procedures that are cost effective operationally efficient and meet user requirements.
• Utilize generative AI tools (such as Copilot and ChatGPT) to streamline the campaign lifecyclefrom requirements gathering and design through development and QA/QC.
• Supportquality and user acceptance testing including creating test cases and executing tests related to marketing campaigns and campaign logic.
• Analyzecomplex business problemsand translate them into scalable automated campaign solutions.
• SupportIssue Managementfrom identification through resolution including root cause analysis on data and campaign logic.
• Support/mentorCampaign BSA teammembers with campaign design data analysis and overall technical needs.
• Support/mentorclient campaign resources helping them understand campaign capabilities data usage and best practices.
• Schedule and leadteam meetingsand send follow-up notes with clear action items.
• Leadcross-functional linked teamsto address business or systems issues related to campaign execution and data.
• Work withclients external vendors and account teamsto maintain delivery and deployment schedules and meet agreed SLAs.
• Follow thecampaign calendarand manage deliverables to ensure on-time execution and quality.

Requirements

• Familiarity with AI and generative AI tools(e.g. Copilot ChatGPT or similar) and theirpractical applicationin:
  • Requirements gathering
  • Analysis and documentation
  • QA and process improvement
• Working knowledge of marketing conceptsand end-to-endmarketing execution particularly in multi-channel campaign environments.
• Working knowledge of relational databases and proficiency in SQL(this is a core requirement).
• Must have stronganalytical and problem-solving skills.
• Able to demonstrate a strongtechnical aptitudeand understand both business and technical language and ideas.
• Able tointerpret business requirements assess completeness obtain missing information and fully translate requirements intoaccurate and timely campaigns/reports.
• Able to identify and implementprocess improvementsto increase efficiency and quality.
• Able tobalance the needs of multiple stakeholdersand ensure program delivery and quality control.
• Able toprioritize work and shift prioritiesas needed to meet aggressive deadlines and milestones.
• Able to assess a situation receive input from stakeholders andselect a course of action.
• Effective working withlocal remote and global team members.
• Able toassemble analyze and evaluate dataand make appropriate well-reasoned recommendations and decisions to support the business its marketing objectives and internal project teams.
• Payskeen attention to detailand follows through on action items.
• Excellentorganizationalandinterpersonalskills.
• Excellentdrive initiative and sense of personal accountability.
• Strongwritten and verbal communication skills including the ability to explain technical details clearly and work effectively in a team environment.
• Able tolead a project and solution in addition to a work-stream within a solution.
• Able to accuratelydocument new processes gathering and organizing all necessary information in a logical format.
• Able to makeproactive recommendationsbased on data insights and campaign performance.
• Able tolead effective client meetings negotiate deliverables and drive successful outcomes.
• Able to effectively discuss thestructure of a businessto identify appropriate campaign and data solutions.

Tools Experience

• Required:
  • Working knowledge ofrelational databasesandproficiency in SQL.
• Preferred (Nice to Have):
  • Working knowledge ofAdobe Campaignmanagement/execution tool.
  • Working knowledge ofUnica Campaignmanagement/execution tool.
  • Experience with other campaign management platforms (e.g. Salesforce Marketing Cloud) is a plus.

Experience & Education

• Requires 5 years of related experiencein campaign execution marketing technology business systems analysis or a related field.
• Bachelors degreepreferred ideally inInformation Technology (IT) Computer Science (CS) Data/Analytics or a related discipline.

The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Monetary assistance and support for Adoption Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more

Matching Gifts programs

Flexible working arrangements

Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance transportation and parking benefits legal benefits pet insurance and auto and home must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically please contact .

All your information will be kept confidential according to EEO guidelines.