Senior Business Development Manager – Kroger & Harris Teeter

Whats it like to work at Kinders Well theres a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that theres also plenty of hard work. Because we dont just like flavor were obsessed with it.

With over 100 products sold nationwide were now a top-five brand in multiple flavor categories at Costco Walmart Whole Foods and more. Were not your typical CPG company. Privately held and founder-led we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue we need more smart-and-scrappy flavor-obsessed people to come aboard. If youre looking for a place where you can see the real impact of your work... this is it!Every day youll be part of a journey to add flavor to millions of meals and lives.

The Business Development Manager for Kroger & Harris Teeter is responsible for driving profitable growth for Kinders by leveraging deep expertise in Krogers ecosystem including 84.51 and Kroger Precision Marketing (KPM). This role builds strategic partnerships across Kroger and Harris Teeter develops best-in-class Joint Business Plans and delivers best-in-class execution across both brick-and-mortar and digital platforms.

This leader combines customer-centric thinking data-driven decision making and entrepreneurial ownership to accelerate Kinders growth within Krogers merchandising and shopper platforms.

• Own and strengthen relationships with Kroger and Harris Teeter merchants category managers and leadership positioning Kinders as a category growth partner aligned to Krogers Customer 1st strategy.
• Develop and execute Joint Business Plans (JBPs) that deliver against Kroger scorecard metrics same store sales share growth household penetration and profitability.
• Leverage 84.51 insights Kroger Plus shopper data and loyalty analytics to identify opportunities and shape customer-specific growth strategies.
• Build compelling data-driven selling stories using syndicated data (Circana/IRI/Nielsen) alongside Kroger-specific insights to influence assortment shelving and promotional decisions.
• Lead assortment optimization and item authorization processes identifying voids and expanding Kinders distribution through new item presentations and innovation pipelines.
• Partner with Kroger teams to execute digital-first strategies including pickup & delivery and Kroger Precision Marketing (KPM) activation.
• Own sales forecasting by leading promotional planning and execution within Kroger systems including trade promotion management (TPM) event planning forecast alignment and post-promotion ROI analysis.
• Manage trade investment across Kroger and Harris Teeter ensuring efficient allocation of billbacks scan funding and shopper marketing dollars.
• Deliver best-in-class in-store execution by influencing planograms (POGs) displays secondary placements and seasonal merchandising events.
• Lead off-shelf programs including shippers pallets and cross-merchandising initiatives aligned with Krogers merchandising calendar.
• Partner cross-functionally with Kinders marketing supply chain finance and insights teams to deliver seamless execution and support Kroger-specific initiatives.
• Monitor performance against Kroger KPIs proactively identifying risks and opportunities and implementing corrective actions.
• Lead line reviews category reviews and top-to-top presentations grounded in Kroger-specific insights and shopper data.
• Support and drive alignment with Kroger initiatives such as Our Brands collaboration personalization and eCommerce growth.

• Bachelors degree required
• 10 years of CPG sales or customer leadership experience with direct Kroger and/or Harris Teeter experience required
• Strong understanding of Kroger systems and tools including 84.51 Stratum KPM and retailer portals
• Proven track record of delivering results against Kroger-specific KPIs
• Deep expertise in category management shopper insights and trade promotion within Krogers operating model
• Demonstrated success navigating Krogers matrixed merchandising organization
• Strong analytical and financial acumen with the ability to translate Kroger data into actionable insights
• Experience working with brokers supporting Kroger divisions and Harris Teeter
• Excellent communication and storytelling skills with the ability to influence across multiple levels of the organization
• Proven leadership capability with people management experience or readiness to lead
• High ownership mindset with a bias for action adaptability and results
• Willingness to travel (20%)

The expected starting salary range for this role is $120000- $160000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education qualifications performance and business needs.

• No two days here are the same.
• We try to be good team members and good communicators but we dont live by hierarchy and structure everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise but we are an entrepreneurial company at heart.
• We arent trying to be average we want to do exceptional things and we are willing to work hard to achieve them.

We offer a range of total rewards that may include paid time off 401k bonus / incentive eligibility equity grants competitive health benefits and other family-friendly benefits including parental leave. Kinders benefits vary based on eligibility and can be reviewed in more detail during the interview process.

We believe great culture starts with people. Were a people-first company built on connection collaboration and balance. Most of our work happens in the office to spark creativity and community but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

Kinders is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need any accommodation during the application process or to perform these job requirements please reach out to us at