Senior Brand Strategy & Activation Specialist

Location: This is a remote role with a preference for candidates based in the Atlanta (Greater ATL) area. The ideal candidate is open to attending Atlanta-based brand events and can spend occasional time in our Buckhead office particularly during onboarding and ramp-up.

Job Summary:

SCANA Energy is one of the largest and most trusted natural gas providers in the Georgia market.

As we look to the future we recognize the importance of growing and evolving aspects of our business to provide a modern and customer-centric experience. Were hiring a Brand Strategy & Activation Senior Specialist to elevate customer sentiment about the SCANA Energy brand in the Georgia natural gas market with the goal of influencing consideration and conversion among prospects and improving retention and building loyalty with existing customers.

Reporting to the Director Marketing Strategy & Growth the Brand Strategy & Activation Senior Specialist is accountable for the following:

Primary Responsibilities:

Act as primary liaison between SCANA Energy and our brand activation agency to collaborate on strategy development and execution on events partnerships and customer-focused initiatives:

• Understand track and articulate how spend on partnerships and activations translates into supporting strategic business goals including increasing brand awareness and customer acquisitions.
• Use business goals as a basis to curate appropriate partnerships and associated activations (sports community etc.).
• Maximize sponsorship assets to drive prospect contact information collection to be leveraged by Marketing to convert potential leads into sales conversions.
• Research identify and propose potential new partnership opportunities that align with SCANA Energy brand pillars.
• Ensure partners meet or exceed contractual obligations for marketing and activation goals established by SCANA Energy.
• Coordinate delivery of assets between agency and sponsorship partners and ensure timelines are met.
• Serve as SCANA Energy point of contact for activation events coordinating logistics for in-person and virtual events including vendor management and distribution of promotional materials.
• Act as brand ambassador to represent SCANA Energy at local events.
• Capture engaging moments from events for social media amplification.
• Maintain calendar of events.
• Organize and manage timelines and resources to ensure events run smoothly.
• Maintain documentation regarding current assets added value and contractual status.

• Oversee administrative functions.

Required Skills & Knowledge:

• Excellent verbal and written communication and interpersonal skills.
• Exceptional organizational skills and follow-through.
• Attention to detail and high standards for self.
• Enthusiastic self-motivated effective under pressure and flexible.
• Ability to connect with and build immediate rapport with individuals from a variety of backgrounds.
• Experience working with vendors and agencies.

Required Characteristics

• An ownership mentality initiative accountability and genuine interest in contributing to company success.
• Excellent collaboration skills.
• Passion for driving outcomes and belief that more is possible.
• High curiosity--seeks new ways and challenges norms.
• Ability to handle multiple projects; handles ambiguity with confidence.
• Ability to work occasional evenings or weekends for events.
• Willingness to travel locally within Georgia for events and activations.

Minimum Education and Experience:

• Bachelors degree in Marketing or related field.
• 7 years experience in marketing events customer engagement or PR.

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Work Authorization:Applicants must be authorized to work in the US on a full-time basis. Unfortunately a current or future need for sponsorship is not supported or available for this position.

Salary Range:

*This range reflects base pay only. Incentive earnings like commissions or bonuses are not included.

Our employees are our most valuable asset. Thats why at IGS we are committed to offering a holistic benefit program that allows employees to stay healthy feel secure and maintain flexibility in their wellbeing journey.

• Healthcare Essentials:Comprehensive coverage including medical (plus free telehealth) dental vision and employer health savings account contributions.

• Mental Wellbeing:Robust support through Headspace and free mental healthcare visits for you and your dependents.

• Family Planning Support:Extensive assistance with Maven paid family and caregiver leave and fertility adoption and surrogacy services.

• Financial Readiness:Strong financial foundation with a 401(k) plan company match and access to financial wellbeing tools.

• Work-Life Balance:Paid time off tuition reimbursement paid leaves employee hardship fund and a wide range of additional perks.

It is the policy of IGS Energy to ensure equal employment opportunity in accordance with all applicable federal and state regulations and guidelines. Employment discrimination against employees and applicants due to race color religion sex (including sexual harassment) national origin disability age sexual orientation gender identity military status and veteran status or other legally protected class under applicable law is prohibited. If you require a reasonable accommodation to complete any part of the application or interview process please contact