Senior Brand Marketing Manager

At Boston Scally Company we believe Boston isnt just a placeits an attitude.

Its the sarcasm. The grit. The work ethic. The pride. Its a culture built by people who show up work hard and dont take themselves too seriously. We created Boston Scally to celebrate that spirit through timeless apparel and our signature scally caps that represent a blue-collar mentality with authentic New England style.

As we continue to grow were looking for a Senior Marketing Manager to help shape the next chapter of our brand.

• Own the Outcome
• Move with Purpose
• Speak Truth Listen Fully
• Learn and Share
• Drop the Ego
• Build for the Long Haul

Were looking for a strategic creative and highly organized Senior Marketing Manager who can bring big ideas to life while keeping multiple initiatives moving forward.

In this role youll lead our marketing strategy oversee our content and campaign calendar drive product go-to-market planning and partner across the business to deliver impactful seasonal campaigns that grow both our direct-to-consumer and wholesale businesses.

Youll turn customer insights into compelling stories develop creative briefs that inspire great work and use data to continuously optimize performance. If you thrive in a fast-moving entrepreneurial environment and enjoy building brands that people genuinely connect with wed love to meet you.

This is a hybrid position based in Waltham MA with an expectation of working in our office 23 days per week.

• Develop integrated marketing strategies for seasonal launches new products promotions and key business initiatives.
• Build and manage annual and seasonal marketing calendars.
• Coordinate cross-functional campaign execution across eCommerce merchandising wholesale customer experience and licensing.
• Create compelling product storytelling campaign messaging and launch materials.
• Evaluate campaign performance and recommend improvements.

• Lead creative ideation that strengthens Boston Scallys unique brand voice.
• Write clear inspiring creative briefs for internal and external creative partners.
• Collaborate on content across social media email digital retail and wholesale channels.
• Ensure all marketing assets consistently reflect the Boston Scally brand.
• Help develop engaging campaigns that build community and customer loyalty.

• Partner with paid media and email marketing teams on acquisition and retention strategies.
• Analyze campaign performance customer insights and channel metrics.
• Champion a culture of testing learning and optimization.
• Support audience development initiatives and personalized marketing strategies.
• Help manage influencer creator athlete agency and strategic partnership programs.

• Align marketing initiatives with company objectives.
• Build strong partnerships across departments to ensure seamless campaign execution.
• Influence without authority by communicating clearly and driving alignment.

• Bachelors degree in Marketing Communications Business or a related field.
• 58 years of progressive marketing experience ideally in apparel lifestyle retail consumer products or licensed brands.
• Proven success developing and executing integrated marketing and go-to-market strategies.
• Strong background in content marketing social media brand storytelling and campaign management.
• Experience supporting omnichannel wholesale or retail marketing is a plus.
• Experience with licensing partnerships sponsorships or collaboration marketing is preferred.
• Excellent project management and organizational skills.
• Analytical mindset with the ability to turn data into action.
• Outstanding communication and cross-functional leadership skills.
• Self-starter who thrives in a collaborative entrepreneurial environment.
• Experience with marketing automation email marketing analytics social media management and project management platforms.

Boston Scally is more than an apparel companywere a growing lifestyle brand with a loyal community and an authentic story to tell.

Youll have the opportunity to:

• Make a meaningful impact on a growing brand.
• Lead high-visibility campaigns from concept through execution.
• Work alongside passionate teammates who care deeply about the business.
• Help shape the future of a brand rooted in Boston culture while expanding nationally.

• Hybrid role based in Waltham MA (23 days per week in office).
• Occasional travel for product launches photoshoots events trade shows and content creation.
• Fast-paced collaborative environment where creativity initiative and accountability are valued.

If youre excited about building brands creating compelling marketing campaigns and helping grow one of Bostons most recognizable lifestyle brands wed love to hear from you.

Apply today and help us tell the next chapter of the Boston Scally story.