Senior Brand Manager

The Senior Brand Manager leads the strategy execution and governance of the Teachers Retirement Systems brand identity and creative output across all channels and audiences. This role serves as the organizations central authority for visual storytelling and creative production overseeing graphic design video photography and multimedia content.

This position ensures a cohesive high-quality and accessible brand presence that reflects TRSs mission and effectively supports member communications employer engagement and investment-related materials. The Senior Brand Manager reports to the Chief Communications and Engagement Officer and works in close partnership with TRS leadership. This role drives consistent and impactful brand expression across all communications productions and platforms. The position also collaborates with the Communications team to ensure content quality editorial standards and alignment with enterprise priorities and deliverables.

The ideal candidate is a strategic creative leader withexpertisein brand governance design and team leadership capable of translating complex priorities into clear compelling communications.

• Lead the development and ongoing evolution of TRSs brand strategy aligned with organizational goals.
• Establish and enforce brand standards including visual identity messaging and tone across all communications.
• Oversee all creative production (design video photography multimedia) to ensure quality consistency and effectiveness.
• Provide creative direction and final approval for major deliverables including campaigns publications reports and presentations.
• Translate complex organizational priorities into clear engaging visual communications.
• Manage creative workflows project intake and production timelines to ensure efficient delivery.
• Oversee planning and execution of video and photography projects including vendor coordination.
• Maintain brand governance tools including style guides templates and asset libraries.
• Partner with thecommunications teamto ensure consistent brand execution across digital platforms.

• Partner with Manager Editor to ensure clarity accuracy consistency and quality across all written materials.
• Collaborate with leadership and cross-functional teams to support organizational initiatives and communications.
• Ensure all materials meet accessibility (ADA/WCAG) and inclusive design standards.
• Manage relationships with external vendors and support RFP/RFI processes as needed.
• Advise leadership on branding trends and opportunities to enhance visual storytelling.
• Support crisis communications and high-priority initiatives as needed.
• Performs other related duties as assigned.

Strong expertise in brand strategy creative direction and visual identity systems.

Experience leading multidisciplinary creative teams.

Ability to translate complex information into clear visually compelling content.

Knowledge of video production photography and multimedia storytelling.

Strong understanding of brand governance and digital integration.

Strong project management and organizational abilities.

Knowledge of accessibility standards (WCAG) and inclusive design principles.

Proficiency in Adobe Creative Suite or similar tools.

Excellent written and verbal communication skills.

Bachelors degree in Graphic Design Marketing Visual Communications or related field.

Minimum of seven (7) years of experience in brand management creative direction or visual communications preferably within a public sector financial services or complex organization.

Experience leading creative teams and managing brand standards at an enterprise level.

Strong portfolio demonstrating brand systems and multi-channel work.

Experience overseeing design video and photography functions.

Experience developing brand guidelines templates and governance tools.

Familiarity with digital platforms and collaboration with digital teams preferred.