Senior Brand Manager Care & Wellbeing

Permanent

Join us to create change and have an impact in homes around the world.

At Electrolux a leading global appliance company we strive every day to shape living for the better for our consumers our people and our planet. We share ideas and collaborate so that together we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more our global community of people from 100 countries we listen to each other actively contribute and grow together.

Where youll be:

This position will be based in the Charlotte NC HQ; hybrid work policy model.

All About the Role:

The Senior Brand Manager Brand Equity & Strategy for Electrolux and Anova is a strategic leader responsible for building and elevating brand equity across all consumer touchpoints with a strong focus on advancing the brands commitment to care and wellbeing. This role defines and drives the long-term brand vision ensuring consistent insight-driven execution that strengthens relevance differentiation and growth. The ideal candidate combines strategic thinking creative leadership and strong business acumen with excellent communication influence and collaboration skills to align cross-functional teams champion purpose-driven storytelling and inspire high-performing work.

Key Responsibilities:

• Define and evolve brand strategy positioning and value proposition to drive long-term equity and market differentiation

• Lead brand equity measurement and performance tracking translating insights into actionable strategies

• Develop and oversee core brand assets (visual identity messaging voice/tone guidelines) to ensure consistency and impact

• Partner with Creative Product Marketing and agencies to deliver cohesive high-quality insight-led campaigns and communications

• Drive innovative brand activations across digital social experiential and owned channels

• Establish and enforce brand governance to ensure consistent and compliant execution across the organization

• Collaborate cross-functionally (Marketing Product Insights Communications HR) to align brand strategy with business priorities and plans

• Lead coach and develop a high-performing team while managing priorities workload and professional growth

Minimum Qualifications

• Bachelors degree

• 5 years of relevant brand or marketing experience

• Proven track record of building and strengthening brand equity through strategic planning and execution

• Strong experience leveraging consumer insights brand frameworks and performance metrics to inform decisions

• Demonstrated ability to lead creative development across channels and manage agency and cross-functional partnerships

• Effective leadership and communication skills with the ability to influence stakeholders at all levels and manage multiple priorities

Benefits highlights:

• Discounts on our award-winning Electrolux products and services

• Family-friendly benefits

• Insurance policy plan

• Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

Electrolux Group Careers: Consumer Products Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age race color religion sex national origin sexual orientation disability or veteran status. If you need assistance or an accommodation during the application process because of a disability it is available upon request through The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.

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