Senior Brand Manager

Were Looking For A: Senior Brand Manager

Location: Hybrid (El Segundo CA and/or Burbank/North Hollywood CA)

What Youll Be Doing:The Senior Brand Manager drives growth and strategy across scaled brands while sponsoring emerging brands. This role provides P&L ownership executive-level guidance and oversight of brand initiatives ensuring alignment with revenue goals customer engagement and long-term brand value. The Senior Brand Manager also oversees talent including veterinarians and celebrity partners and may manage an Assistant Brand Manager.

• Drive scaled and emerging brand strategy set channel goals and ensure alignment with business objectives.
• Own P&L set revenue targets track performance and recommend strategic adjustments.
• Lead major brand initiatives campaigns product launches and website strategies coordinating cross-functional teams for seamless execution.
• Oversee product pipeline strategy stage-gate approvals and launches ensuring alignment with brand positioning and margin targets.
• Serve as primary liaison for talent managing approvals contracts shoots and creative deliverables.
• Approve brand content messaging architecture and visual identity across channels to ensure consistency and quality.
• Guide customer engagement strategies optimizing onboarding retention loyalty and subscription performance (CVR AOV LTV).
• Mentor and manage Assistant Brand Managers fostering team alignment professional growth and execution excellence.
• Collaborate with retail supply chain CX acquisition PR and social teams to maximize brand reach awareness and operational alignment.
• Monitor KPIs analyze performance trends and provide actionable insights to drive brand growth.

Qualifications (Note: We strongly encourage you to apply even if you dont tick ALL of these boxes.):

• Strategic brand management for new and scaled brands
• P&L ownership and data-driven decision-making
• Multi-channel marketing and campaign execution expertise
• Talent and creative approval management
• Product pipeline strategy and stage-gate execution
• E-commerce website merchandising and optimization
• Cross-functional leadership mentorship and project management
• Required Education: Bachelors degree
• Required Experience: 7 years

• Comprehensive healthcare coverage We cover100% of premiumsfor medical dental and vision plans for employee-only plans.
• Annual bonus
• We match up to3.5% of your 401k contributions ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health daysan Employee Assistance Program free weekly yoga and meditation classes and additional mental health benefits because we take a holistic approach to your well-being.
• Invest in your future with ourEmployee Stock Ownership Plan where company contributions fund your retirement plan with company stock.Learn more.
• Reimbursements for a portion of personal cell phone and internet usagefor eligible employees.
• Professional developmentopportunitieswith mentorship continuous learning programs and performance-based pay increases empowering you to progress and excel in your career.
• Through our charity sponsorships you can make a positive impact on communities worldwide. Weve donated over$9 millionto date.
• Potential for quarterly KPI bonuses.

The base salary range is $128000-$180000 plus bonus potential.

The posted salary range in this job posting reflects data based on Californias cost of labor analysis. This salary range is subject to change per state; please clickhere to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience knowledge skills other job-related qualifications and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Pet Brands we handle all hiring through our internal Talent Acquisition team. Occasionally we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this we wont pay any fees for placements. Thank you for your understanding.

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