Senior Brand & Events Manager

SR. BRAND & EVENTS MANAGER (B2B)

About the Role

Liquid Environmental Solutions is seeking a strategic and execution-focused Senior Brand & Events Manager to lead and elevate our brand presence across every internal and external touchpoint. This role is responsible for strengthening market positioning driving awareness ensuring brand consistency and executing high-impact events that generate pipeline and deepen customer engagement.

You will work cross-functionally with growth creative HR training operations and sales teams to ensure the brand is consistently expressed in campaigns communications employee experiences and customer interactions. This is a high-visibility role for someone who combines strategic brand leadership with hands-on execution in a fast-paced B2B environment.

Key Responsibilities

Brand Strategy & Positioning

Develop Brand Strategy: Help define and execute a comprehensive brand strategy that strengthens market positioning sharpens differentiation and supports business growth objectives

Brand Governance: Ensure consistent application of brand standards messaging tone and visual identity across all internal and external channels

Market Intelligence: Monitor competitor positioning customer perception and industry trends to continuously refine the brand strategy

Internal Communications & Culture Alignment

Own Internal Brand Communications: Partner with HR training and operations leaders to embed brand messaging into internal communications onboarding materials training programs leadership announcements and company-wide initiatives

Strengthen Employee Alignment: Help ensure employees understand the company value proposition market positioning and customer promise so they can consistently represent the brand

Support Change Communications: Collaborate on mergers integrations transformation initiatives and major company announcements to ensure clear aligned messaging

Employer Brand Support: Partner with talent acquisition and HR teams to strengthen recruiting communications and employee engagement through consistent brand storytelling

Events & Demand Generation

Own Event Strategy & Execution: Plan and execute high-impact events including trade shows conferences webinars customer appreciation programs and internal meetings

Drive Pipeline Through Events: Build event strategies that directly support lead generation customer retention and revenue growth goals

Cross-Functional Campaign Alignment: Partner with growth marketing creative and sales teams to ensure campaigns and event programs are fully integrated

Execution & Performance

Content & Communications: Oversee development of brand and event-related content including presentations sales enablement materials internal campaigns promotional assets and executive messaging

Performance Measurement: Establish KPIs for brand awareness employee engagement event ROI and campaign effectiveness; report insights and recommendations

Budget Management: Manage brand and event budgets with discipline and focus on measurable business impact

Vendor & Partner Management: Manage agencies event vendors production partners and external associations to deliver high-quality outcomes

Required Qualifications

10 years of experience in brand management corporate communications event marketing or B2B marketing

Proven track record managing brand campaigns internal communications and large-scale B2B events

Strong understanding of employee communications buyer journeys and multi-channel marketing

Experience collaborating with HR operations executive leadership and sales teams

Excellent writing presentation and stakeholder management skills

Strong project management skills with the ability to manage multiple priorities simultaneously

Analytical mindset with experience measuring brand and campaign performance

Bachelors degree in marketing Communications Business or related field

Experience in enterprise services facilities industrial or multi-site B2B industries

Experience with CRM marketing automation intranet and internal communications platforms

Experience supporting account-based marketing (ABM) or field marketing initiatives

Required Experience:

Manager