Senior Brand Director

The Brand Director is a senior strategic leader responsible for shaping and executing a brands identity and presence across all prospective student touchpoints. This role leads cross-functional teams to deliver integrated marketing initiatives that build brand equity that drive business impact.

Key Responsibilities

• Brand Strategy & Positioning
  Develop and implement comprehensive brand strategies to elevate awareness consideration and conversion that align with organizational goals.
• Cross-Channel Campaign Leadership
  Own ideation and execution of campaigns across all marketing channels; digital social paid media and experiential channels.
• Creative & Content Oversight
  Lead the creative directionensuring all content adheres to brand tone visual identity and messaging standards.
• Performance-Driven Optimization
  Monitor campaign performance using key KPIs; iterate and optimize strategy based on data-driven insights.
• Team Leadership & Stakeholder Engagement
  Manage brand team members; collaborate with internal partners across the university to align brand efforts with organizational priorities.

Education: Bachelors in Marketing Communications or related field; MBA or Masters preferred.

Experience: Requires a minimum of 8 years of experience in brand management marketing or agency leadership prefers 10 years. Proven experience managing creative and cross-functional knowledge of digital platforms social media strategies content marketing and analytics. Comfortable using data and KPIs to guide decisions and performance storytelling and presentation skills with the ability to influence at all organizational levels.

Application Instructions: In order to be considered for this position please complete the online application and attach your resume.

Compensation: The compensation for this position is commensurate with experience. The starting salary is $110000.

Union Affiliation (if applicable):

For assistance with your application or attachments please contact the Human Resources representative listed:

The University of Akron is committed to providing a safe environment for all students and employees. The University endeavors to protect the health welfare and safety of all students employees and visitors on our campus. As such all offers of employment with The University of Akron are contingent upon verification of credentials and satisfactory completion of a criminal background check. Some positions may require additional credit investigation and a pre-employment driving record search.

The University of Akron is an Equal Education and Employment Institution. View our Non-Discrimination Statement for more information. Equal Opportunity Employer including disability/veterans.

It is the expectation of the University of Akron that allwork performed as an employee ofthe University will be performed in Ohio.