Senior Brand & Creative Designer

This role is located in Somerville MA - We are a hybrid work environment and are in the office 3 days/per week.

Tulip brings modern technology and AI into manufacturing. Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth yet remains among the least digitized. More than a decade ago we created the category to close that gap: AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines. Because we are human-centered and tech-obsessed we are building a future of work where human ingenuity is amplified with the latest technology.

In January 2026 we became one of Bostons few new AI unicorns reaching a $1.3B valuation. Were growing double digits in revenue year over year. The worlds best manufacturers run on Tulip - turning inventory 10x faster releasing gene therapies in hours instead of weeks and training master craftspeople to forge engagement rings 5x more rapidly. Headquartered in Somerville MA with offices in Germany Hungary Singapore Japan and Israel weve been consistently named a World Economic Forum Global Innovator a Gartner leader and one of Built In Bostons Best Places to Work.

We run the way we build: AI-forward humanistic and high ownership. Were looking for builders who are energized by complex problems rapid cycles and the unique opportunity to see their impact on a global scale.

About the Role:

Youll own the visual language of a category as its being defined. That means the brand system the campaign creative the assets that move through every channel the market sees all of it. Tulip is replacing the rigid paper-based systems running factory floors around the world and the brand that tells that story should be as thoughtfully built as the platform itself. This is a senior IC role. You drive impact through the quality of your craft your ability to extend a brand system purposefully under pressure and your willingness to build tools that make the entire team more capable.

About You:

Most B2B companies in industrial software treat design as an afterthought you dont and youve built a body of work to prove it. You work fluidly across brand systems and campaign execution: you can build the guidelines and then ship the assets inside them and you know when to hold a system together and when to let it breathe. Youve rebuilt parts of your workflow around AI not to skip the thinking but to do more of it and youve built tools that other people on your team actually use. You have strong opinions about what makes design work and youre willing to defend them in a room with a CMO

What skills do I need

• 58 years of visual design experience with a portfolio spanning brand identity systems campaign creative and digital assets ideally in B2B SaaS or a technical category
• Deep proficiency in Figma and the Adobe Creative Suite with experience building and maintaining a component-based design system
• A track record owning campaign creative end-to-end from brief to full asset suite across paid organic email and event
• Video and motion as a genuine secondary skill you can concept and produce short-form social video animated assets and event reels or direct a producer effectively
• A real track record using AI tools in your design workflow (image generation layout assist documentation prompt engineering) to rebuild processes not just adopt tools
• Enough editorial instinct to push back on copy that doesnt match the visual and make sure design and messaging work as one

Key Responsibilities:

Brand Systems

• Own Tulips visual brand guidelines design tokens component libraries and templates as a living system people actually use not a static PDF
• Build and maintain the marketing design system: reusable components slide and email templates event kits and tools that let the team scale output
• Bring a clear point of view on where the brand is strong and where it needs to evolve before youre asked

Campaign Execution

• Lead creative execution for integrated campaigns designing the full asset suite across paid organic email and event from brief through launch
• Partner with Content Digital Marketing and external agencies to ensure creative executes consistently across every channel
• Own visual production for Tulips flagship moments including Hannover Messe Operations Calling and major product launches

AI & Creative Operations

• Build AI-assisted design workflows and tools the whole team can use including prompt systems for non-designers and image generation pipelines
• Set the standard for how AI gets used in the creative function evaluate whats worth adopting and build repeatable processes
• Produce or direct video and motion creative when needed (short-form social product animations event reels)

Key Collaborators:

• Revenue Marketing
• Product Design
• Product Marketing
• Content & Experiences
• Digital Marketing
• External agencies videographers and freelance production

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you dont match every requirement applying gives you the opportunity to be considered.

Were building a strong diverse team that values hard work families and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health Dental Vision Short-term Disability Long-term Disability Life Insurance AD&D FSA Commuter Benefits Parental Leave and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies
• Dog-friendly office

We are an equal opportunity employer. At Tulip we celebrate all. Qualified applicants will receive consideration for employment without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status. Help us build an inclusive community that will transform frontline operations.

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted actual compensation will be determined depending on multiple factors including job-related knowledge & skills experience business needs geographical location market compensation data and internal equity. Expected compensation ranges for this role may change over time. The salary range for this position is $115000 - $150000 per year.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Please note that we may use AI-based tools to support parts of our hiring process. All data processing is carried out in compliance with local data protection laws ensuring all personal candidate information is handled securely and ethically.