Senior B2B Marketing Specialist Enterprise Saas

Youve proven you can execute B2B marketing. Now own the strategy.

After 3 years driving campaigns and generating leads youre ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy build positioning measure impact.

Role Overview

This is your leadership opportunity.

Youve spent 3 years learning B2B marketing execution. Now its time to own strategy. As our Senior B2B Marketing Specialist youll be responsible for our go-to-market strategy marketing positioning and integrated campaign execution for enterprise AI solutions.

Youll work directly with sales and technical leaders and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy not another manager-level position.

This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If youve executed campaigns generated leads and are hungry to own strategy this is your next move.

What Youll Own (Strategic Leadership)

Marketing Strategy & Positioning

• Own our go-to-market positioning for AI and Agentic solutions

• Develop deep understanding of buyer personas journey and pain points

• Translate technical complexity (AI ML automation) into business value for enterprise buyers

• Create differentiated messaging that resonates with C-suite and technical decision-makers

• Partner with sales on ideal customer profile and account strategy

• Refine strategy quarterly based on market feedback and competitive moves

Content Strategy & Thought Leadership

• Build and own content strategy that establishes Integrant as enterprise AI expert

• Produce or lead creation thought-leadership articles case studies white papers webinars video content

• Manage content calendar and editorial calendar

• Collaborate with technical SMEs: translate complex AI concepts into compelling narratives

• Establish company as credible voice in enterprise AI/automation space

• Maintain high standards for quality accuracy consistency across all communications

• Guide and mentor junior team members on content creation

Integrated Campaign Ownership

• Plan and execute integrated B2B campaigns targeting enterprise prospects

• Own campaigns from concept messaging asset creation launch optimization reporting

• Coordinate across channels: LinkedIn email paid media webinars events partnerships sales enablement

• Lead cross-functional execution with internal teams and external partners

• Create compelling campaign narratives that connect positioning to buyer needs

• Measure and optimize campaigns for quality leads not vanity metrics

Demand Generation & Pipeline Impact

• Focus on generating qualified leads and pipeline influence (not just brand awareness)

• Define and measure metrics: target account engagement MQL quality SQL conversion pipeline influence

• Build repeatable demand generation engine that scales

• Continuously analyze performance and optimize based on data

• Establish feedback loop with sales to assess lead quality and refine targeting

• Report monthly on marketing metrics pipeline influence and ROI

Leadership & Cross-Functional Collaboration

• Partner with sales leadership on alignment and strategy

• Collaborate with technical SMEs (engineers product) to understand and market solutions

• Manage external partners: agencies freelancers vendors

• Communicate strategy and wins internally and externally

• Represent marketing in cross-functional meetings and leadership discussions.

The Opportunity (Why This Role Matters)

Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves.

Youll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics no BSreal business impact.

Youll own autonomy: This isnt a manager-level position where you execute someone elses strategy. This is YOUR role. You set the strategy you measure results you own wins and learnings.

• Experience marketing AI ML automation or advanced technology solutions
• Experience in regulated industries (biotech medical devices finance manufacturing)
• Account-based marketing (ABM) or enterprise marketing background
• Leadership experience: mentored junior marketers or managed projects
• Comfort with marketing automation platforms (HubSpot Marketo Pardot)
• Familiarity with intent data and marketing intelligence tools
• Public speaking podcast or thought-leadership background
• Experience with B2B SaaS GTM (go-to-market) strategy

• Unique ability to speak engineer and buyer fluently

Salary: $85000$120000 annually

• Good-faith estimate based on experience qualifications and role scope

• California SB 642 compliant

• Actual offer within range based on background and impact

Required Experience:

Senior IC