Senior Associate, Media Planning
New York City, NY - USA
Job Summary
Starcom is the worlds first standalone media agency a storied innovator that continues to lead the way for many of the worlds best brands.
Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs CMOs sales leaders and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation.
From the start weve known that achieving growth for our clients requires understanding and connecting with real people where they live and work in ways they value.
In an AI era we remain Guided By Humanity a phrase that describes our foundational belief that human expertise must remain in the drivers seat supported by the best processes and technology.
With our proprietary capabilities and Publicis Medias industry-leading resources and clout we create ideas that move people and drive transformative business outcomes for brands.
The Sr. Associate Planning works cross-functionally with internal teams vendors and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client businessobjectivesand provide actionable insights and recommendations.
The Senior Associate will be working closely with Associates and Supervisors who as a team willbe responsible formanaging plan development cross-team communication and in-market optimizations.
- Help drive day-to-day strategiesto meet and exceed client business objectives
- Provide research for and write media Point-Of-Views (POVs)
- Present media plans and provide plan maintenance including objectives/strategies andupdates
- Prepare flowcharts and budgets for mediaplans
- Assistwith optimizing implementing and analyzing marketingactivities
- Report on key metrics for campaign effectiveness and develop key findings foroptimization
- Facilitate the sharing of data and insights among relevant internal parties to inform futurestrategies
- Foster strong relationships with internal teams and client groups
- Assistwith other projects or responsibilities asassigned
- Bachelors degree preferred preferably with a concentration in marketing advertising communications business sociology or consumer insights
- 1-2 years of experience in media planning experience across media channels
- Digital media planning experience preferred
- Candidates should possess foundational media planning capabilities including deck development status call leadership reporting Prisma and core planning competencies
- Ability to work independently as well as in a team setting
- Strong organizational communication time management and problem-solving skills
- Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-pacedenvironment
- Willingness and eagerness to learn adoptnew technologiesand solutions and take on newopportunities
- Proficiencyin Microsoft Office Suite with strong understanding of Excel and PowerPoint
- Experience working within media systems/platforms such as Prisma Nielsen products MediaOcean flowcharts and related media tools
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
- Matching Gifts programs
- Flexible working arrangements
- Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Senior IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more