Senior Associate, Investment
El Segundo, CA - USA
Job Summary
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.
You will support the Senior Associate and Manager levels on behalf of Spark Foundry Digital clients managing day-to-day planning and buying across a variety of digital programs including:
- Broadband video programs across the portals and a variety of niche content sites
- Brand specific online plans (traditional online banners sponsorships etc.)
- TV-centric digital/online extension sponsorships and integration programs
- Advanced TV trial initiatives including interactive TV VOD etc.
- Areas of focus will be: web advertising (acquisition and brand) broadband (video new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming web-based magazine etc.)
- Exposure to emerging media particularly of TV 2.0 (Video on Demand Digital Video Recorder and others) gaming and mobile work
- Develop digital media plan recommendations based on integrated communication planning processes
- Connect with traditional planning & buying teams to ensure ideal synergy is delivered
- Negotiate and buy approved digital media plan programs
- Develop success metrics/measurement goals for all digital programs
- Report on and optimizing digital programs on an ongoing basis
- 1 years of online/digital media planning and implementation expertise
- Acquisition and branding background experience and familiarity/proficiency with the following systems/tools is preferred:
- Prisma Mediaocean MBOX
- Nielsen Net Rating Comscore AdRelevance eMarketer Forrester
- Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
- Excel Word PowerPoint
- Proficient in Prisma (media management tool)
- Proficient understanding of third-party ad measurement and trafficking tools (e.g. Integral Ad Science)
- Strong oral/written communication and negotiation skills
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Senior IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more