Senior Associate, Influencer

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

Who We Are
Weber Shandwick is more than a leading global PR agency were an engagement agency and were working in and around the cutting edge of the new media landscape. Were storytellers content creators and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Associate Influencer

PRIMARY RESPONSIBILITIES
Support development of influencer strategy across multiple tiers (celebrity mid-tier micro)

Discover vet and recommend influencer talent aligned to client goals and campaign objectives

Manage influencer outreach negotiations contracting and onboarding processes

Support content production asset management and timeline tracking across influencer programs

Coordinate approvals across client legal and integrated agency teams

Collaborate with paid social team to optimize influencer content for amplification

Monitor cultural trends social media behaviors and emerging creators to keep our work ahead of the curve

Proactively identify process improvements contribute ideas to evolve our influencer approach and bring new opportunities to the table

Help manage reporting performance tracking and learnings for ongoing optimization

Ensure seamless collaboration with social creative PR and paid teams to maintain an integrated approach


QUALIFICTIONS
2 years experience working in influencer marketing preferably at an agency or in-house at a brand

Fluent in social platforms (Instagram TikTok YouTube emerging platforms) and adept at identifying talent trends

Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams

Comfortable supporting influencer contracting and negotiations

Sharp project management skills youre highly organized detail-oriented and deadline-driven

Culturally curious you stay plugged into whats trending whats next and whos shaping conversations

Self-starter who takes initiative problem-solves independently and isnt afraid to bring fresh thinking to the table

Comfortable working in a fast-paced environment with multiple workstreams and stakeholders

Team player who thrives in a collaborative integrated environment


Is this you

Be a driver of culture:Must have true passion and understanding of pop culture and are part of the community (be it music gaming fashion food internet culture etc) This job is the intersection ofcreative strategy marketing technology content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented to the influencers selected to the content created all the way down to the language used in post copy.
Have high cultural competencies:Understand the role and importance of diversity equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand communicate with and effectively interact with people across cultures.
Have Gravitas in the influencer space and skin-in-the-game:Deep understanding of the influencer landscape is required. Proven ability to build speak and grow relationships with change agents and cultural makers (celebrities influencers artists thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Know how to identify and manage diverse vendors and partners:in an industry where technologies (saas platforms AI managed services etc) are popping on the daily at high volume no less you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
Be ready to lead at any moment:working with your leads you will learn to step up to the plate and lead effectively in the clients and agencys best interests while also helping to cultivate mentor and coach mid to junior staff members on the influencer team.
Hustle:identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer:you understand how important it is to be in compliance with best practices (FTC updates platform requirements) continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
Have experience building engaged audiences:on Facebook Twitter Instagram Snapchat TikTok Clubhouse and other distribution platforms.
Know how to build a story:you will build client presentations that tell smart compelling stories never rinse and repeat which requires you to be highly motivated energetically charged and inspired at all times.
Be curious always:You are willing to learn a little bit of everything and open to take on anything.

Salary range: $59000 USD - $65000 USD

Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.
#LI-JP1
$59000-$65000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.