Senior Associate, Commerce & Retail Media
Chicago, IL - USA
Job Summary
Job Description:
- Media Planning & Strategy
- Develop display and digital media plans acrossWalmart Instacart Target Kroger and Amazonretail networks aligning with client objectives and brand priorities.
- Translate client goals into effective media strategies that drive awareness trial and sales lift.
- Partner with retailer media representatives to evaluate new opportunities and pilot programs.
- Campaign Management & Execution
- Oversee end-to-end campaign setup trafficking and execution within retail media platforms.
- Manage creative specifications timelines and delivery to ensure campaigns launch on time and accurately.
- Serve as day-to-day contact for campaign execution questions and troubleshooting.
- Optimization & Reporting
- Monitor campaign pacing delivery and performance making in-flight optimizations to improve ROI.
- Analyze results and provide actionable insights in client-facing reports and presentations.
- Identify test-and-learn opportunities to improve efficiency and performance over time.
- Collaboration & Communication
- Partner with interna and external teams (client service analytics creative) to align campaign execution with larger brand strategies.
- Maintain strong working relationships with retailer media networks and vendor partners.
- Communicate performance results and strategic recommendations clearly to clients and senior stakeholders.
- 1 years of experience in digital media planning/buying with direct experience in retail media networks preferred.
- Hands-on experience withWalmart Connect Amazon Advertising Instacart Kroger (KPM) and Roundelstrongly preferred.
- Background in CPG brands especially working with large clients.
- Strong excel skills with the ability to identify trends and insights through data analysis
- Well-honed communication skills and working in the rapidly evolving world of Commerce & Retail Media
- Medical vision and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidaysper year
- Paid sick and safe leave and
- Paid parental leave.
Location:
New YorkBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Required Experience:
Senior IC
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.