Senior Associate B2B Marketing

Senior Associate- B2B Marketing

Dow Jones Job Location: New York NY Job ID

Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal Americas largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data news and intelligence to help them reduce risk ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).

About the Team:

As part of the global Marketing organization the Performance Marketing B2B team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires Factiva and Risk & Compliance. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness build our reputation and deepen relationships in these select industries and accounts.

In this role you will support the development and execution of content strategies in collaboration with the Industry/ABM Product Marketing teams and other business experts across the company. You will focus on creating engaging thought leadership content to help boost awareness and drive engagement across web social media paid media and events.

Your work will contribute to showcasing Dow Jones expertise positioning the company as a trusted partner for enterprise business insights and engaging decision-makers in select accounts. Were looking for a passionate creative and collaborative individual eager to learn and grow in the world of content marketing while supporting strategic content initiatives globally.

• Develop and execute content marketing strategies tailored to B2B audiences across multiple channels (website blog email social media).
• Manage a content calendar ensuring consistent timely delivery of relevant and engaging content.
• Operationalize and optimize blog posts case studies white papers and other marketing collateral that resonate with B2B customers.
• Partner with the B2B Marketers to run the Client Stories program producing compelling case studies.
• Collaborate with Industry/ABM Product Marketers and Brand teams to ensure content aligns with business goals and customer needs.
• Leverage AI-powered tools and emerging technologies to enhance content production workflows scale personalized content creation and optimize performance across channels while maintaining brand quality and voice.
• Manage internal and external content production process and partners
• Conduct market and competitor research to identify opportunities for content development and positioning.
• Safeguard quality brand tone of voice and style across all channels and materials.
• Stay abreast of industry best practices and what competitors are doing.
• Assist with the creation of email marketing campaigns newsletters and other forms of direct outreach to B2B leads.
• Ensure all content follows SEO/AIO best practices and is optimized for maximum organic reach and visibility.
• Analyze content performance across channels and provide actionable insights to optimize future campaigns.

• Minimum 2-4 years in a B2B content marketing industry marketing or communications role targeting Fortune 1000 companies.
• Bachelors degree in Marketing Communications Business or a related field or equivalent experience
• Experience collaborating with Web teams SEO Social Media and Paid Media to develop content that is SEO optimized and is engaging across digital mediums is a plus
• Ability to conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients
• Advanced written and verbal communications skills with a strong command of the English language as well as the ability to write for a global audience.
• Excellent project management skills with a proven ability to multitask prioritize manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
• Creative mindset curious continuously exploring better ways to engage customers through high value content

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race color religion sex age national origin protected veteran status disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Union role

Base Pay Range: 70000 - 85000

Were committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidates experience skills location and other relevant factors.

For bonus-eligible roles targets are determined based on multiple considerations including market benchmarks and individual contributions.

For benefits-eligible roles we offer a comprehensive and competitive benefits package covering health retirement wellbeing and more along with optional benefits to meet the diverse needs of our employees.