Senior Associate, B2B Digital Marketing

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industrys leading on demand pay solution DailyPay uses an award-winning technology platform to help Americas top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City with operations throughout the United States as well as in Belfast. For more information visit DailyPays Press Center.

The Senior Associate - B2B Digital Marketing is a strategic role within the B2B Client Acquisition team responsible for supporting full-funnel lead generation and improving the overall effectiveness of our B2B website and digital marketing channels.

In this role you will apply foundational expertise in Conversion Rate Optimization (CRO) Search Engine Optimization (SEO) and AI Search Optimization (AIO) to improve web conversion and user engagement. You will collaborate closely with demand generation web and product teams to execute data-driven tactics that remove conversion blockers and optimize the B2B customer journey. The ideal candidate will possess a blend of strategic thinking analytical skills and a passion for optimizing the user experience to maximize lead conversions.

If this opportunity excites you we encourage you to apply even if you do not meet all of the qualifications.

• CRO Strategy: Develop and execute comprehensive CRO tactics across core digital channels including web chat paid media and email to steadily increase funnel conversion rates.

• Funnel Analysis: Conduct routine in-depth analyses of digital channels website engagement and user behavior metrics to identify friction points and optimization opportunities.

• A/B Testing Support: Develop and execute an A/B testing roadmap to optimize all channels such as web content and paid media.

• Research Collaboration: Partner with Brand Market Intelligence and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends and conversion blockers.

• Web Personalization: Partner with the web team in implementing audience personalization strategies tailoring digital experiences to specific B2B target segments.

• Search Engine Optimization (SEO): Collaborate with external SEO consultants to drive organic traffic improve search engine rankings and establish a roadmap for future SEO optimization

• AI Engine Optimization (AIO): Develop the strategy for ongoing LLM optimization and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools.

• Chat Optimization: Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.

• Relevant Experience: 3 years of professional experience in B2B marketing with a dedicated focus on digital demand generation conversion rate optimization search engine optimization or AI search optimization

• Technical Skillset: Strong foundational understanding of core CRO SEO and AIO methodologies principles and industry best practices.

• Data & Analytics Literacy: Proficiency in marketing reporting and web tracking tools specifically utilizing GA4 Tableau or similar data visualization systems.

• MarTech Tool Exposure: Hands-on experience executing campaigns within tools like VWO Marketo Wordpress or equivalent digital marketing infrastructure.

• Project & Process Discipline: Excellent organizational communication and project management habits with demonstrated experience tracking workflows through platforms like Asana.

• Educational Foundation: Bachelors degree in Marketing Communications Business Data Analytics or equivalent practical professional experience.

• Exceptional health vision and dental care

• Opportunity for equity ownership

• Life and AD&D short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match

High-performing cultures arent built in silos they thrive on partnership. At DailyPay we Commit Together to an inclusive professional environment where multifaceted perspectives are our greatest competitive advantage. We recognize that our team members dont live single-issue lives and we lean into the wide-ranging backgrounds and life stages that sharpen our collective decision-making.

In our high-trust environment we empower you to Challenge Norms. Weve created a space where it is safe to ask difficult questions disrupt the status quo and share bold perspectives without fear of professional fallout. We believe that by checking our own assumptions and staying curious about the experiences of others we arrive at better more innovative results.

We provide the space for you to do your best work through peer advocacy and transparent career development. If you are looking for a culture that values intellectual honesty celebrates the unique lived experiences of its people and thrives on collective success youll find it here.

If you require reasonable accommodation for any aspect of the recruitment process please send a request to . All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.

Required Experience:

Senior IC