Senior Analyst, TAAG

PHM is the leading health media agency in the US built for the modern healthcare experience. Here industry depth meets media scale where data becomes direction where creativity and storytelling bring truth to life and where orchestration replaces fragmentation.

Dedicated to making brands discovered PHM redefines what media can do through data content and creativity. Because in modern healthcare the brands that are found are the ones that lead. And when brands lead advantage follows. Go deeper. Be found.

The Senior Analyst TAAG will be responsible for executing troubleshooting and optimizing digital media campaigns across various platforms. This role requires strong technical expertise in ad serving trafficking and campaign execution along with collaboration across media creative and technology teams to ensure seamless activation.

Campaign Execution & Optimization:

• Flawlessly execute digital media campaigns including display video social mobile and programmatic.
• Traffic creative assets set up campaign configurations and implement tracking pixels within ad servers.
• Ensure proper integration of third-party verification and fraud prevention tools.
• Confirm account process is adhered to by self and junior team members as set by TAAG leadership.
• Conduct frequent audits and QA to maintain accuracy in campaign execution.

Technology & Troubleshooting:

• Troubleshoot internal and external ad server system issues.
• Serve as the point of escalation for ad tech queries across global offices.
• Stay updated on emerging digital media technology and contribute to process improvements.

Collaboration & Communication:

• Work closely with media creative and investment teams to activate and monitor campaigns.
• Support the TAAG Manager and Associate Director on campaign execution and process documents.
• Provide guidance to Analysts and assist in training new hires.
• Interface with external partners (vendors publishers creative agencies) to resolve issues and align on execution.

• 1-3 years of experience in Ad Operations Media Technology or related digital advertising fields.
• Proficiency in ad serving platforms (GMP Innovid XR) DMPs DSPs verification tools (DV IAS) and tag management systems.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to navigate complex technical problems related to advertising technologies.
• Strong communication skills both written and verbal to translate technical concepts to non-technical audiences.
• Experience with Microsoft Excel (pivot tables VLOOKUP) and PowerPoint.
• Understanding of online advertising pricing models (CPA CPM CPC CPI) a plus.
• Exposure to HTML5 CSS and JavaScript for troubleshooting creative implementations a plus.
• Experience working with media planning and buying teams a plus.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.